"Define Your Life, But Not For Likes" Xistance Campaign Plan

of Xistance. With a budget of $15,000 and an outlined timeline, each
tactic is carefully planned to meet each objective effectively.
TARGET PUBLICS
Wolfpack PR has discerned three primary publics for the “Define Your
Life, But Not For Likes” campaign. These three publics include:
individuals 50-to 70-years-old, individuals who value privacy and are
currently using traditional social media platforms, and individuals in
the technology sector.
The first two publics are obvious targets in order to accomplish the
campaign goals of increasing awareness and gaining usership of the
website. These first two publics are potential users of the website.
According to our research, there is a positive correlation between age
and valuing privacy. Our research also revealed that privacy is a
concern and is valued by those who use traditional forms of social
media. Considering these findings, Wolfpack PR’s campaign will not
only showcase the features of Xistance in documenting one’s life, but
also capitalize on its value of complete user privacy. These two publics
will overlap in many areas. Wolfpack PR will specifically target
individuals 50-to 70-years-old, and will also target those who use
social media but value privacy regardless of age. However, defining
them separately will help to streamline campaign plans in order to
effectively reach these potential users through various platforms.
The third primary public will be individuals in the technology sector.
These individuals will be targeted because of their interest in new
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