"Define Your Life, But Not For Likes" Xistance Campaign Plan

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How are you protecting my privacy? <strong>Your</strong> responses provided during this study will remain completely confidential. The aggregate results of our research will be presented to our instructor and our client at the end of this semester. If I have any questions about this study, who should I ask? Please feel free to contact our instructor, Dr. Nicole Lee, at nmlee2@ncsu.edu. How will I benefit from participating in this study? This research will be used to understand social media, privacy when using social media and the implementation of new technology trends. As such, the questions may help you reflect on your web use and privacy online. One participant will be chosen at random to win a $50 Amazon e-gift card. 1. Do you use social media sites? • Yes • No 82
Display the following question if “Yes” was answered for Q1 2. How frequently do you use the following types of media? (Check one box per medium More than once a day Daily Weekly monthly Rarely/ Never Facebook ○ ○ ○ ○ ○ Twitter ○ ○ ○ ○ ○ Instagram ○ ○ ○ ○ ○ Snapchat ○ ○ ○ ○ ○ Pinterest ○ ○ ○ ○ ○ Reddit ○ ○ ○ ○ ○ LinkedIn ○ ○ ○ ○ ○ Other ○ ○ ○ ○ ○ Display the following question if “Yes” was answered for Q1 3. On average, how much time do you spend daily on social media websites? • Less than 1 hour • 1-3 hours • More than 3 hours Display the following question if “Yes” was answered for Q1 4. Do you accept friend requests from people you do not know on social media? • Yes • Sometimes • No 83
Page 1:
Define Your Life, But Not For Likes
Page 5:
FOREWORD
Page 9 and 10:
CAMPAIGN SUMMARY INTRODUCTION. Wolf
Page 11 and 12:
CAMPAIGN GOALS. • Increase the nu
Page 13:
BUDGET OVERVIEW. 2018 International
Page 17 and 18:
EXECUTIVE SUMMARY Xistance is a web
Page 19 and 20:
awareness in order to gain users. T
Page 21 and 22:
COMPETING FORCES AND COMPETITORS. A
Page 23 and 24:
• Individuals who have recently h
Page 25 and 26:
• Xistance has created teaser vid
Page 27 and 28:
• Reaching out to local technolog
Page 29 and 30:
DIRECTION. Wolfpack PR’s campaign
Page 31: RESEARCH FINDINGS
Page 34 and 35: With a completed tally of 412 parti
Page 36 and 37: METHODOLOGY OVERVIEW. Wolfpack PR c
Page 38 and 39: these dates, Wolfpack PR frequently
Page 40 and 41: The second question asked how frequ
Page 42 and 43: The sixth question asked how intere
Page 44 and 45: Questions three and four evaluated
Page 46 and 47: through word-of-mouth, Wolfpack PR
Page 48 and 49: The second question asked what thei
Page 51: CAMPAIGN PLAN
Page 54 and 55: Wolfpack PR discovered in its resea
Page 56 and 57: of Xistance. With a budget of $15,0
Page 58 and 59: THEME. Wolfpack PR’s extensive pr
Page 60 and 61: GOALS, OBJECTIVES, STRATEGIES AND T
Page 62 and 63: 3. Implement the following Twitter
Page 64 and 65: 6. Implement advertising on Google
Page 66 and 67: 4. Attend 2018 International Startu
Page 68 and 69: IMPLEMENTATION TIMELINE • June 8,
Page 70 and 71: • April 15, 2018 • Create media
Page 72 and 73: • YouTube Advertising • Total c
Page 74 and 75: Conclusion Wolfpack PR’s campaign
Page 76 and 77: Google AdWords. (n.d.). Retrieved f
Page 79: APPENDICES
Page 84 and 85: Display the following question if
Page 90 and 91: 18. How do you feel about social me
Page 92 and 93: 23. How do you find out about new s
Page 94 and 95: 28. What is the highest degree or l
Page 97: APPENDIX C: SAMPLE FACEBOOK EVENT P
Page 101: APPENDIX E: SAMPLE FACEBOOK ADVERTI
Page 105: APPENDIX G: ANIL DASH PITCH LETTER
Page 109: APPENDIX I: LEGACY.COM PITCH LETTER
Page 113: APPENDIX K: PRESS RELEASES HOLD FOR
Page 117: HOLD FOR RELEASE UNTIL APRIL 16 Xis
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"Define Your Life, But Not For Likes" Xistance Campaign Plan

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