"Define Your Life, But Not For Likes" Xistance Campaign Plan

The second question asked what their privacy settings on social media
sites were. The responses varied, but a majority (about 66 percent)
have their social media privacy settings on “friends only.” Most people
only want to share their posts with people they know. Therefore,
Xistance’s privacy and privacy setting options will appeal to its target
audience and be a major component of all messaging techniques
used in the campaign plan.
The third and fourth questions evaluated people’s opinions on the
use of privacy policies. The third asked if privacy policies were easy to
understand, to which 38.70 percent said yes and 61.30 percent said
no. Wolfpack PR interpreted this to mean that it is vital to make sure
Xistance is clear and open about its privacy policies and how to
navigate them. The fourth asked if the respondents felt privacy
policies give complete control — 42.42 percent responded with no.
Since Xistance prides itself with the value of privacy offered on the
website, it is important to be transparent about Xistance’s policies, options
for privacy settings and how important protecting users’ information
is to the company when designing the campaign plan. By doing
so, Xistance will be able to appeal to potential users who feel as if
their information is not as protected as it should be on the internet as
well as those who want to become more informed about the policies
of the websites they use.
The fifth and final question asked how they felt about social media
and other websites tracking their interests and then providing that
information to third-party sources. The majority answered that this
practice bothers them, but they still use the websites, while another
16 percent responded the practice is pushing them away from using
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