"Define Your Life, But Not For Likes" Xistance Campaign Plan

INTERPRETATION
MESSAGING TECHNIQUES. Wolfpack PR’s survey used two questions
to determine how most people view advertisements.
The first question asked where people see/ hear advertisements most
often, and the two most selected responses were social media and TV.
Since this survey was shared through social media and word-ofmouth,
this poses a limitation on the data because the responses are
consistent with how each participant would have originally heard
about or saw the link to the survey — on social media. Because of
this, there could be a portion of the population that is not accurately
represented in the data collected. While this finding could be skewed,
it does provide relevant information to Xistance on how to reach
potential users through the use of social media.
The second question asked how people heard about new social media
websites and internet-based services. The two primary responses
were through “word-of-mouth from friends, family, or trusted
individuals” and “word-of-mouth from colleagues or acquaintances.”
This finding is consistent with the general trend of finding out about
new technology services or products — there will be a few early
adopters, while most wait until they hear about new products or
services from the people they know and trust.
Wolfpack PR will use both findings to help Xistance further its
awareness in the technology sector and gain more users in the
process. Since respondents said they see most advertisements on
social media, but the way they hear about new products or services is
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