"Define Your Life, But Not For Likes" Xistance Campaign Plan

through word-of-mouth, Wolfpack PR determined it is important that
Xistance increases its social media presence. By doing so, Xistance
would increase its name recognition and get more individuals talking
about its product — Xistance has an opportunity to share its message
with people and have those people keep it going.
SOCIAL MEDIA USES AND ATTITUDES. The survey also utilized six
questions to specifically analyze what individuals look for when using
social media platforms.
The data shows that approximately 98 percent of respondents use
some form of social media platform semi-frequently. The top four
most frequently used social media websites were Facebook, Twitter,
Instagram and Snapchat. The responses also show that the majority
of the survey participants use at least some of these platforms more
than once a day. Furthermore, when asked how participants generally
felt about their social media use, the most important factors
mentioned by the respondents included “using social media to share
information about their life with others,” “using social media for
entertainment purposes” and “using social media for passing time
and social interaction.” This shows that the main reasons given for
using social media are to connect with individuals in a space that they
can make their own — Xistance has an opportunity to utilize this
finding by promoting their product on the four most frequently used
social media websites in a way that showcases the unique and
creative space of their platform.
The next question evaluated respondents’ attitudes towards creating
an account with a newly launched website with few existing users and
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