"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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• Reaching out to local technology companies and universities could<br />
substantially increase <strong>Xistance</strong>’s name recognition in the<br />
technology sector as well as gain investors who are looking to give<br />
back to their community.<br />
THREATS.<br />
• The organization is completely self-funded — without more<br />
funding from investors or users who pay to increase their data<br />
storage on the website, <strong>Xistance</strong> may have to scale back<br />
promotions, increase their subscription cost or lay off current<br />
employees to keep operations running as efficiently as possible.<br />
• With the continued growth of social media, privacy may not be<br />
valued as much by potential users of the website. This may deter<br />
potential users because it establishes a level of privacy they are not<br />
used to. These users may not understand the importance of having<br />
a place where one can compile their own history and not a<br />
presentation of their history.<br />
• Ancestry and Facebook could possibly take away potential<br />
customers from the website. Ancestry offers a similar concept to<br />
<strong>Xistance</strong> while Facebook offers the level of connectivity and sharing<br />
that potential users would be familiar and more comfortable with.<br />
<strong>Xistance</strong> could be seen as an unneeded addition if the potential<br />
user already uses Ancestry and Facebook on a regular basis.<br />
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