"Define Your Life, But Not For Likes" Xistance Campaign Plan

Dear Xistance Team,
Wolfpack PR was thrilled to have the opportunity to collaborate with Xistance to create a
plan that would increase both awareness and usership of the website. Xistance’s values
of complete user privacy and unique storytelling are a welcomed contrast from today’s
social media sites. These values both inspired and motivated our team throughout the
completion of this campaign.
The following pages of this book detail Wolfpack PR’s uniquely designed campaign plan
based on extensive primary research, knowledge of Xistance and original ideas. Our
team believes that Xistance could benefit substantially from following our
recommendations. Implementing the tactics outlined in this book could dramatically
increase usership and awareness of Xistance among the public and the technology
sector.
Our team worked passionately, collectively and persistently on creating this proposal and
we are confident that our dedication will resonate in the quality of our campaign. If you
have any questions or concerns please feel free to contact me by email at
bncallah@ncsu.edu.
We are elated to watch the positive effects our campaign will have on Xistance. Again, we
thank you for the opportunity and experience of working with such an innovative
company with strong values.
With sincere gratitude,
Britney Callahan
Account Manager
Wolfpack PR
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