"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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TACTICS.<br />
Implement the following social media strategies for Facebook,<br />
Twitter and YouTube:<br />
• Create platform-specific content plans.<br />
• Content plans will be created at least one month in<br />
advance of the post date to ensure enough content has<br />
been generated.<br />
• “Platform-specific” indicates that each platform (i.e.<br />
Twitter, Facebook or YouTube) has separate plans with<br />
individual posts generated for each.<br />
• See Appendix B for a sample content plan.<br />
• Engage with users who post about the organization to create<br />
a two-way conversation.<br />
• If questions are asked on any platform, they should be<br />
answered within 24 hours.<br />
• Encourage followers to use #<strong>Define</strong><strong>Your</strong>s to create a<br />
community between <strong>Xistance</strong> users, the organization and<br />
potential users.<br />
2. Implement the following Facebook guidelines:<br />
• <strong>Xistance</strong> should post on Facebook at least one time a day.<br />
• See Appendix B for a sample Facebook post.<br />
• Share videos that pertain to gene tracking, gene mapping or<br />
family history.<br />
• Create events to promote the events <strong>Xistance</strong> will be<br />
attending or hosting.<br />
• See Appendix C for a sample event post.<br />
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