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"Define Your Life, But Not For Likes" Xistance Campaign Plan

A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.

A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.

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Display the following question if “Yes” was answered for Q1<br />

2. How frequently do you use the following types of media? (Check<br />

one box per medium<br />

More than<br />

once a day<br />

Daily Weekly monthly Rarely/<br />

Never<br />

Facebook ○ ○ ○ ○ ○<br />

Twitter ○ ○ ○ ○ ○<br />

Instagram ○ ○ ○ ○ ○<br />

Snapchat ○ ○ ○ ○ ○<br />

Pinterest ○ ○ ○ ○ ○<br />

Reddit ○ ○ ○ ○ ○<br />

LinkedIn ○ ○ ○ ○ ○<br />

Other ○ ○ ○ ○ ○<br />

Display the following question if “Yes” was answered for Q1<br />

3. On average, how much time do you spend daily on social media<br />

websites?<br />

• Less than 1 hour<br />

• 1-3 hours<br />

• More than 3 hours<br />

Display the following question if “Yes” was answered for Q1<br />

4. Do you accept friend requests from people you do not know on<br />

social media?<br />

• Yes<br />

• Sometimes<br />

• No<br />

83

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