"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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IMPLEMENTATION TIMELINE<br />
• June 8, 2017<br />
• Send all graphics and needed information for the 15 second<br />
YouTube advertisement to Capstone Production Group<br />
• Capstone needs 24 hours to create, produce and edit<br />
the advertisement<br />
• June 12, 2017<br />
• Create media list in Meltwater for press release announcing<br />
launch<br />
• June 15, 2017<br />
• <strong>Xistance</strong> launches — distribute press release to media list<br />
• June 19, 2017<br />
• Begin three-month social media campaign<br />
• Implement 15 second YouTube advertisement<br />
• Implement advertising on Facebook<br />
• Implement advertising on Google AdWords<br />
• Being posting consistently on Facebook and Twitter<br />
• Contact Anil Dash about reviewing/blogging about <strong>Xistance</strong><br />
• July 19, 2017<br />
• Evaluate the effectiveness of the following social media<br />
campaigns to determine if changes need to be made before<br />
the three-month campaign ends:<br />
• 15 second YouTube advertisement<br />
• Advertising on Facebook<br />
• Advertising on Google AdWords<br />
• Consistent posts on Facebook and Twitter<br />
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