"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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ideas and innovations. Considering <strong>Xistance</strong>’s status as a startup<br />
company, support from this community will be important in the<br />
success of the website. These tech-savvy individuals can offer ideas<br />
and assistance in making <strong>Xistance</strong> the best it can be. In order to<br />
appeal to this public, targeted messages will highlight the new,<br />
innovative concept of <strong>Xistance</strong>, as well as the pre-existing issues it<br />
resolves.<br />
A secondary public identified by Wolfpack PR is other social media<br />
users who do not value privacy. This public may be harder to<br />
convince, so messages will need to communicate how <strong>Xistance</strong> is still<br />
the best platform to document their lives, although it is a very private<br />
website.<br />
Another secondary public identified by Wolfpack PR is current users<br />
of ancestral and memorial websites like Ancestry.com or Legacy.com.<br />
These individuals can be recruited from these sites. An aspect of<br />
Wolfpack PR’s campaign plan will involve forming relationships with<br />
said websites to recruit users. We will appeal to these secondary<br />
publics by engaging with them through the family history websites<br />
they already use.<br />
CAMPAIGN PLAN<br />
The following campaign plan, as created by Wolfpack PR, illustrates<br />
strategic efforts in increasing awareness and usership for our client,<br />
<strong>Xistance</strong>.<br />
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