"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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6. Implement advertising on Google AdWords<br />
• An advertisement for <strong>Xistance</strong> will appear when individuals<br />
use Google’s search engine and use any of the following<br />
keywords:<br />
• Ancestry search • My family history<br />
• Ids genealogy<br />
• Ancestry family tree<br />
• Family tree search • Find my family tree<br />
• Family ancestry • Ancestry sites<br />
• Find your family tree • Family history search<br />
• Family tree websites • Ids family history<br />
• Family tree finder • Family tree research<br />
• Family tree online • Ancestry<br />
• Family tree<br />
• Genealogy<br />
• Ancestry DNA<br />
• Family history<br />
• Privacy<br />
• Privacy on Facebook<br />
• Privacy on the internet • Ancestors<br />
• See Appendix F for a sample advertisement on Google AdWords.<br />
GOAL 2. Increase <strong>Xistance</strong>’s presence in the technology sector.<br />
OBJECTIVE 1. Build 12 new relationships with other technology<br />
companies, bloggers, journalists and/or news media outlets by Sept.<br />
19, 2017.<br />
STRATEGY 1. Increase <strong>Xistance</strong>’s outreach to other companies, media<br />
organizations, and potential partners within the technology sector.<br />
Cultivate beneficial relationships within the sector before and after<br />
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