"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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• Sept. 19, 2017<br />
• End three-month social media campaign and evaluate the<br />
success and failures of the following:<br />
• 15 second YouTube advertisement<br />
• Advertising on Facebook<br />
• Advertising on Google AdWords<br />
• Consistently posting on Facebook and Twitter<br />
• Sept. 21, 2017<br />
• Wolfpack PR reports findings from social media campaigns to<br />
<strong>Xistance</strong><br />
• Collectively, Wolfpack PR and <strong>Xistance</strong> will decide<br />
whether to continue each based on the results<br />
• Dec. 14, 2017<br />
• Create media list in Meltwater for press release concerning<br />
the launch of the <strong>Xistance</strong> app<br />
• Jan. 1, 2018<br />
• <strong>Xistance</strong> app launches — distribute press release to media list<br />
previously created in Meltwater<br />
• Feb. 1, 2018<br />
• Purchase Pit Table and Lanyard Sponsorship at the<br />
International Startup Conference<br />
• March 1, 2018<br />
• Submit application for the Pitch Competition at the<br />
International Startup Conference<br />
• March 12, 2018<br />
• Purchase plane tickets for the two representatives attending<br />
the International Startup Conference<br />
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