"Define Your Life, But Not For Likes" Xistance Campaign Plan

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23. How do you find out about new social media sites or internetbased services? (Choose all that apply) • Word-of-mouth - from my coworkers or acquaintances • Word-of-mouth - from my friends, family or trusted individuals • <strong>For</strong>um posts or blogs • I am constantly searching for the next trend in the technology sector • Other _______________ 24. How likely are you to start an account on a newly launched website with few existing accounts and little name recognition? • Extremely likely • Somewhat likely • Neither likely nor unlikely • Somewhat unlikely • Extremely unlikely 25. How old are you? _______________ 92
26. What is your ethnicity? • White • Hispanic or Latino • Black or African American • Asian/Pacific Islander • Native Hawaiian or Pacific Islander • Other _______________ 27. What is your sex? • Male • Female 93
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Define Your Life, But Not For Likes
Page 5:
FOREWORD
Page 9 and 10:
CAMPAIGN SUMMARY INTRODUCTION. Wolf
Page 11 and 12:
CAMPAIGN GOALS. • Increase the nu
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BUDGET OVERVIEW. 2018 International
Page 17 and 18:
EXECUTIVE SUMMARY Xistance is a web
Page 19 and 20:
awareness in order to gain users. T
Page 21 and 22:
COMPETING FORCES AND COMPETITORS. A
Page 23 and 24:
• Individuals who have recently h
Page 25 and 26:
• Xistance has created teaser vid
Page 27 and 28:
• Reaching out to local technolog
Page 29 and 30:
DIRECTION. Wolfpack PR’s campaign
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RESEARCH FINDINGS
Page 34 and 35:
With a completed tally of 412 parti
Page 36 and 37:
METHODOLOGY OVERVIEW. Wolfpack PR c
Page 38 and 39:
these dates, Wolfpack PR frequently
Page 40 and 41:
The second question asked how frequ
Page 42 and 43: The sixth question asked how intere
Page 44 and 45: Questions three and four evaluated
Page 46 and 47: through word-of-mouth, Wolfpack PR
Page 48 and 49: The second question asked what thei
Page 51: CAMPAIGN PLAN
Page 54 and 55: Wolfpack PR discovered in its resea
Page 56 and 57: of Xistance. With a budget of $15,0
Page 58 and 59: THEME. Wolfpack PR’s extensive pr
Page 60 and 61: GOALS, OBJECTIVES, STRATEGIES AND T
Page 62 and 63: 3. Implement the following Twitter
Page 64 and 65: 6. Implement advertising on Google
Page 66 and 67: 4. Attend 2018 International Startu
Page 68 and 69: IMPLEMENTATION TIMELINE • June 8,
Page 70 and 71: • April 15, 2018 • Create media
Page 72 and 73: • YouTube Advertising • Total c
Page 74 and 75: Conclusion Wolfpack PR’s campaign
Page 76 and 77: Google AdWords. (n.d.). Retrieved f
Page 79: APPENDICES
Page 82 and 83: How are you protecting my privacy?
Page 84 and 85: Display the following question if
Page 90 and 91: 18. How do you feel about social me
Page 94 and 95: 28. What is the highest degree or l
Page 97: APPENDIX C: SAMPLE FACEBOOK EVENT P
Page 101: APPENDIX E: SAMPLE FACEBOOK ADVERTI
Page 105: APPENDIX G: ANIL DASH PITCH LETTER
Page 109: APPENDIX I: LEGACY.COM PITCH LETTER
Page 113: APPENDIX K: PRESS RELEASES HOLD FOR
Page 117: HOLD FOR RELEASE UNTIL APRIL 16 Xis
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"Define Your Life, But Not For Likes" Xistance Campaign Plan

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