"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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Qualtrics, provided to North Carolina State University students, will<br />
serve as the main tool used to conduct primary research on <strong>Xistance</strong>’s<br />
target publics and to identify potential problems with the website or<br />
messaging techniques.<br />
The NCSU Libraries database will serve as an essential tool for<br />
Wolfpack PR to do secondary research on target publics and monitor<br />
emerging trends.<br />
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