"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
CURRENT SITUATION<br />
CURRENT POSITION. <strong>Xistance</strong> is currently working to create name<br />
recognition and public awareness through company created digital<br />
content — <strong>Xistance</strong> has produced multiple short videos that are<br />
primarily featured on their Facebook and Twitter accounts and<br />
provide potential users with information about the website’s mission.<br />
In addition to the digital advertising, <strong>Xistance</strong> has also reached out to<br />
“Mommy Bloggers.” <strong>Xistance</strong> sees these bloggers as an important<br />
influencer in their target audiences because they may encourage new<br />
mothers to join the website and create a “baby scrapbook” or<br />
document their own family history for their children to read in the<br />
future.<br />
<strong>Xistance</strong> has also attended various startup and tech events in Raleigh<br />
and surrounding areas to raise awareness of the organization and<br />
establish relationships within their community. To coincide with the<br />
launch, <strong>Xistance</strong> has created a teaser advertising campaign to be<br />
featured on their Facebook and Twitter. The campaign will also be<br />
hosted on a YouTube page that the organization plans to establish<br />
before launching the website in March.<br />
To date, public relations efforts of the have been minimal, and more<br />
strategic planning will be needed to reach all target publics.<br />
28
Change language