"Define Your Life, But Not For Likes" Xistance Campaign Plan

Hershey’s vision was to create a webpage that wouldn’t disappear
after six months like an ordinary memorial page. This idea was
married with the concept of ethical will, leaving behind character
traits that made the person unique. Since then, the concept has
evolved into a website where individuals can narrate their own
autobiographies and create their unique family trees. Along with the
website’s appreciation for creating and documenting history, it has
also progressed into a website valuing complete privacy, a stark contrast
to social media platforms.
ORGANIZATIONAL STRUCTURE. Xistance currently employs a small
team of six individuals who are responsible for different aspects of
the company and its growth. The founder and CEO of Xistance is
Samuel Hershey.
FUNDING. Xistance is entirely self-funded, which the company views
as a benefit because the employees have complete creative freedom.
Currently, Xistance is in the process of obtaining Series A funding. As
the website grows in usership, another source of income will be those
who reach the predetermined data cap on the website and decide to
pay $3.99 per month to continue storing their information.
EXTERNAL FACTORS
ENVIRONMENTAL TRENDS AND ISSUES. According to an
Ancestry.com study (2014), “online family history research has grown
in the United States by 14 times, with two-thirds (63 percent) of
respondents in a recent study reporting that family history has
become more important than ever.”
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