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"Define Your Life, But Not For Likes" Xistance Campaign Plan

A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.

A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.

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These responses were then tested to see if a correlation existed<br />

between valuing privacy and age. These two variables are significantly<br />

correlated, r = .27, p < .01.<br />

The second question asked what their privacy settings were for social<br />

media sites. The responses were:<br />

A common theme among those who responded with “I have different<br />

settings on different social media sites,” was Facebook and Instagram<br />

with the most privacy settings while Twitter, Reddit and other similar<br />

websites were more lenient. <strong>For</strong> example, one respondent said:<br />

“Facebook: some posts public, some for friends/friends of<br />

friends (usually the ones I don't want a prospective<br />

employer to see); my main twitter account is personal<br />

(mainly because I don't want prospective employers and<br />

my sister to see; also, I like faving/retweeting tweets<br />

without the person who posted it knowing); I have 2 more<br />

twitter accounts to follow more people/tweet people who<br />

don't follow me; one of these accounts is for music-related<br />

stuff”<br />

43

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