"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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GOALS, OBJECTIVES, STRATEGIES AND TACTICS<br />
GOAL 1. Increase the number of website subscribers by creating<br />
awareness and a consistent image surrounding <strong>Xistance</strong>.<br />
OBJECTIVE 1. Increase the number of users to 3,000 by Sept. 19,<br />
2017, as measured by website data.<br />
OBJECTIVE 2. Increase the number of social media followers across<br />
all platforms by 25 percent by Sept. 19, 2017, as measured in<br />
comparison to the number of followers on launch day.<br />
STRATEGY 1. Improve <strong>Xistance</strong>’s social media presence by<br />
implementing consistent and engaging posts on multiple platforms.<br />
Implement social media marketing techniques to increase exposure<br />
to potential users of the website. According to our research, most<br />
social media users receive their information about new online<br />
platforms or services through advertisements they encounter<br />
throughout their daily life. By placing consistent advertisements on<br />
several social media platforms and search engines, <strong>Xistance</strong> has the<br />
potential to increase website usership and awareness surrounding<br />
the website.<br />
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