"Define Your Life, But Not For Likes" Xistance Campaign Plan
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.
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• YouTube Advertising<br />
• Total cost is $2,000.00 (YouTube Advertising)<br />
• A cost-per-view (CPV) bid will be placed on the<br />
advertisement for $0.20 allowing for a maximum of<br />
10,000 clicks or interactions.<br />
• The maximum number of clicks or interactions may be higher<br />
depending on the number of competitors targeting the same<br />
demographics and if their CPV is higher than <strong>Xistance</strong>’s<br />
(About cost-per-view (CPV) bidding).<br />
• If a competitor has placed a higher CPV for the same<br />
target audience, their advertisement will be placed<br />
instead of <strong>Xistance</strong>’s.<br />
• If <strong>Xistance</strong> has the highest CPV in the bid, <strong>Xistance</strong> will<br />
only be charged one cent more than the competitor’s<br />
CPV.<br />
• <strong>Xistance</strong> will not be charged the CPV if the viewer does not<br />
interact with or watch the advertisement all the way through.<br />
• Facebook advertisement<br />
• A lifetime budget of $2,000.00 will be set for the three-month<br />
campaign period.<br />
• The daily reach results are estimated to be 3,900 - 10,000 of<br />
120,000,000 Facebook users (Facebook Business).<br />
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