"Define Your Life, But Not For Likes" Xistance Campaign Plan

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Display the following question if “Yes” was answered for Q1 8. Please select the option that best represents how you use social media for each statement. Strongly Disagree Somewhat Neither Somewhat Agree Strongly disagree disagree agree nor agree agree disagree I use social media for Information ○ ○ ○ ○ ○ ○ ○ I use social media for social interaction I use social media for passing the time I use social media for entertainment ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ I use social media for relaxation I use social media for expressing my opinions I use social media to track life experiences I use social media to share information about my life with others ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ 86
Display the following question if “Yes” was answered for Q1 9. How often do you use apps or social media features that allow you to revisit previous posts or pictures (i.e. Timehop, Memories on Facebook, etc.)? • Always • Very often • Sometimes • Rarely • Never Display the following question if “Yes” was answered for Q1 10. Do you think that privacy policies on social media (i.e. Facebook, Twitter, etc.) are easy to understand? • Yes • No Display the following question if “Yes” was answered for Q1 11. Do you think that privacy policies on social media (i.e. Facebook, Twitter, etc.) allow the user to have complete control over what they do and do not want to share? • Yes • No 87
Page 1:
Define Your Life, But Not For Likes
Page 5:
FOREWORD
Page 9 and 10:
CAMPAIGN SUMMARY INTRODUCTION. Wolf
Page 11 and 12:
CAMPAIGN GOALS. • Increase the nu
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BUDGET OVERVIEW. 2018 International
Page 17 and 18:
EXECUTIVE SUMMARY Xistance is a web
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awareness in order to gain users. T
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COMPETING FORCES AND COMPETITORS. A
Page 23 and 24:
• Individuals who have recently h
Page 25 and 26:
• Xistance has created teaser vid
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• Reaching out to local technolog
Page 29 and 30:
DIRECTION. Wolfpack PR’s campaign
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RESEARCH FINDINGS
Page 34 and 35:
With a completed tally of 412 parti
Page 36 and 37: METHODOLOGY OVERVIEW. Wolfpack PR c
Page 38 and 39: these dates, Wolfpack PR frequently
Page 40 and 41: The second question asked how frequ
Page 42 and 43: The sixth question asked how intere
Page 44 and 45: Questions three and four evaluated
Page 46 and 47: through word-of-mouth, Wolfpack PR
Page 48 and 49: The second question asked what thei
Page 51: CAMPAIGN PLAN
Page 54 and 55: Wolfpack PR discovered in its resea
Page 56 and 57: of Xistance. With a budget of $15,0
Page 58 and 59: THEME. Wolfpack PR’s extensive pr
Page 60 and 61: GOALS, OBJECTIVES, STRATEGIES AND T
Page 62 and 63: 3. Implement the following Twitter
Page 64 and 65: 6. Implement advertising on Google
Page 66 and 67: 4. Attend 2018 International Startu
Page 68 and 69: IMPLEMENTATION TIMELINE • June 8,
Page 70 and 71: • April 15, 2018 • Create media
Page 72 and 73: • YouTube Advertising • Total c
Page 74 and 75: Conclusion Wolfpack PR’s campaign
Page 76 and 77: Google AdWords. (n.d.). Retrieved f
Page 79: APPENDICES
Page 82 and 83: How are you protecting my privacy?
Page 84 and 85: Display the following question if
Page 88 and 89: Display the following question if
Page 90 and 91: 18. How do you feel about social me
Page 92 and 93: 23. How do you find out about new s
Page 94 and 95: 28. What is the highest degree or l
Page 97: APPENDIX C: SAMPLE FACEBOOK EVENT P
Page 101: APPENDIX E: SAMPLE FACEBOOK ADVERTI
Page 105: APPENDIX G: ANIL DASH PITCH LETTER
Page 109: APPENDIX I: LEGACY.COM PITCH LETTER
Page 113: APPENDIX K: PRESS RELEASES HOLD FOR
Page 117: HOLD FOR RELEASE UNTIL APRIL 16 Xis
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"Define Your Life, But Not For Likes" Xistance Campaign Plan

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