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"Define Your Life, But Not For Likes" Xistance Campaign Plan

A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.

A comprehensive campaign plan created for Xistance, a startup social media and family history tracking company located in Raleigh, NC.

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APPENDIX B: CONTENT CALENDAR WITH SAMPLE<br />

POSTS<br />

Day Platform Content Image Hashtag<br />

Monday Twitter John Glenn, the first<br />

American to orbit earth,<br />

and later a four-term<br />

U.S. senator, died at age<br />

95 on Dec. 8, 2016.<br />

#MemorializeMonday<br />

#Memorialize<br />

Monday<br />

Wednesday Twitter<br />

Wednesday Twitter<br />

Elizabeth Blackwell was<br />

the first woman to graduate<br />

from medical<br />

school in 1849 in Geneva,<br />

NY. Her life is inspiring!<br />

#<strong>Define</strong><strong>Your</strong>s<br />

In 2015, gymnast Simone<br />

Biles became the<br />

first woman to win 3<br />

World All-Around titles<br />

in a row. Her life embodies<br />

dedication.<br />

#<strong>Define</strong><strong>Your</strong>s<br />

Friday Twitter The crazy-haired genius<br />

Albert Einstein, has five<br />

great-grandchildren<br />

that are still alive and<br />

live all over the world!<br />

#FamilyHistoryFriday<br />

Tuesday<br />

Facebook We are heading to sunny<br />

California on May<br />

17th for the International<br />

Startup Fair, taking<br />

place outside the<br />

Startup Conference.<br />

Make sure to stop by<br />

our booth and meet our<br />

incredible <strong>Xistance</strong><br />

team!<br />

#<strong>Define</strong><strong>Your</strong>s<br />

#<strong>Define</strong><strong>Your</strong>s<br />

#FamilyHistory<br />

Friday<br />

95

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