- Page 1: Define Your Life, But Not For Likes
- Page 7: Dear Xistance Team, Wolfpack PR was
- Page 10 and 11: people known to team members. The c
- Page 12 and 13: 2018 International Startup Fair, an
- Page 15: SITUATION ANALYSIS
- Page 18 and 19: A S.W.O.T analysis was performed to
- Page 20 and 21: Hershey’s vision was to create a
- Page 22 and 23: RELEVANT PUBLICS Xistance is a webs
- Page 24 and 25: S.W.O.T. ANALYSIS STRENGTHS. • Xi
- Page 26 and 27: • Since the service has not yet l
- Page 28 and 29: CURRENT SITUATION CURRENT POSITION.
- Page 30 and 31: Qualtrics, provided to North Caroli
- Page 33 and 34: EXECUTIVE SUMMARY The foundation of
- Page 35 and 36: RESEARCH PLAN RESEARCH GOALS. Throu
- Page 37 and 38: INSTRUMENT. The survey was created
- Page 39 and 40: The second question asked participa
- Page 41 and 42: The fourth question asked how likel
- Page 43 and 44: These responses were then tested to
- Page 45 and 46: INTERPRETATION MESSAGING TECHNIQUES
- Page 47 and 48: little name recognition. The two mo
- Page 49: these websites. Wolfpack PR interpr
- Page 53 and 54: EXECUTIVE SUMMARY Wolfpack PR has c
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INTRODUCTION Wolfpack PR created a
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ideas and innovations. Considering
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The messages to potential users wil
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TACTICS. Implement the following s
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4. Create a 15 second advertisement
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launch, maintain them, and capitali
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efore and after the campaign. We al
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• Sept. 19, 2017 • End three-mo
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2018 International Startup Conferen
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• Google AdWords • Total cost i
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REFERENCES About cost-per-view (CPV
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Xistance. (n.d.). Xistance Podcast.
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APPENDIX A: SURVEY INSTRUMENT We ar
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Display the following question if
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6. How important is privacy online
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Display the following question if
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Display the following question if
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21. How interested would you be in
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26. What is your ethnicity? • Whi
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APPENDIX B: CONTENT CALENDAR WITH S
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APPENDIX D: CAPSTONE PRODUCTION GRO
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APPENDIX F: SAMPLE GOOGLE ADWORDS A
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APPENDIX H: ANCESTRY.COM PITCH LETT
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APPENDIX J: LANYARD SPONSORSHIP PRO
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HOLD FOR RELEASE UNTIL JAN. 1 Xista
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HOLD FOR RELEASE UNTIL APRIL 16 Xis