"Define Your Life, But Not For Likes" Xistance Campaign Plan

APPENDIX H: ANCESTRY.COM PITCH LETTER
Dear Lauren Austin,
In an effort to benefit and supplement both websites, Xistance is seeking a
partnership with Ancestry.
Xistance is a startup website that seeks to provide a platform for online users to
digitally create their own autobiographies and memorialize loved ones. The
company plans to launch its website in June 2017. Xistance offers complete user
privacy when creating a digital legacy profile. The website will allow users to
define their familial backgrounds and record life events through the creation of
individual profiles.
Xistance would love to partner with your website to offer users a platform to
organize and store the ancestral information they have gathered using Ancestry.
Xistance would act as the perfect supplement to Ancestry, in that it would provide
a place for your users to store the information they have worked so hard to
gather. Xistance would then promote Ancestry to offer users a way to discover
more about their unique genealogy.
With corresponding values of ancestral discovery and authentic family history,
Xistance feels that a partnership would greatly benefit both companies. Xistance
is excited about this potential partnership with the leader in online genealogy
research.
We hope that Ancestry considers this wonderful opportunity to partner with
Xistance.
Sincerely,
Britney Callahan
Account Manager
Wolfpack PR
107