wh school 1983

Advertisements
The advertisements section, the last portion
of the yearbook to which anyone turns, may be
expected to consist of dull pages loaded with
hundreds of monotonous company names.
Much to the contrary, the W-H ad section is
usually one of the more popular viewing spots
in the yearbook. Every page is chock-full of
personal touches; favorite themes and friends,
inside jokes, pastimes, and baby pictures reminiscent
of the individualized caricatures and
artwork that littered the pages of former yearbooks
produced before the advent of mass
photography.
But because of the ad sections reputation as
the unopened sector of the book, many businesses
are wary of placing ads - especially for
such a small school. It seems that every store
owner has a preplanned excuse to elude the
senior seeking advertising: "Not this year,
business is bad.”
"None of our customers go to your school!!!”
"Sorry, our advertising budget is spent.”
"We don’t advertise in yearbooks.”
"Wardlaw WHATridge??? Never heard of your
school!”
Nonetheless, the few daring companies who
do place ads soon discover that they have
made a sound investment. The artistic designing,
done by the business staff headed by Ellen
Bart and supervised by faculty advisor Mrs. E.
Bart, offers layouts pleasing to the eyes; personal
and business ads are juxtaposed so subtly
that a reader retains the advertisers’ names
while laughing at someone’s nearby baby picture.
The subconscience association of the
names with the excellence of W-H induces the
reader to patronize the companies. Thus, both
reader, company, and yearbook benefit from
the entertaining and practical advertising section.
Anything so successful must be immoral,
illegal as well as impressive, so read on!