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(f) Impact on the calculation of the net earnings per share<br />

The Company’s pro forma financial statements (see section 10.2.1 of this prospectus include<br />

detailed information concerning the impact of the Transaction on the Company.<br />

(g) New strategies under consideration<br />

See section 1.3 of this prospectus.<br />

(h) Short and medium‐term projections concerning the business and any future<br />

reorganizations, results and the dividend distribution policy.<br />

This prospectus does not contain any short‐term or medium‐term projections concerning the<br />

business and any future restructurings. The financial objectives pursued by the Group are presented<br />

in section 1.3.3 of this prospectus.<br />

See section 7.3.2 of this prospectus for more information concerning the Company’s dividend<br />

distribution policy.<br />

6.3.6 Factors considered in the valuation of the Company following the Transaction<br />

The price of the New Services shares following the Transaction will be determined on the<br />

basis of the orders placed on Euronext Paris during the first trading sessions, which is expected to<br />

occur on July 2, 2010 (the “Initial Admission Date”), subject to the approval of the Transaction by<br />

Accor’s General Meeting of Shareholders. The Transaction does not involve a public offer, private<br />

placement, or a subscription or acquisition of New Services shares by investors; if such a transaction<br />

had occurred, it could have provided an indication of the market’s potential valuation of the New<br />

Services shares. It is recalled that the exchange ratio used for the distribution of New Services shares<br />

is one New Services share for each Accor share, and that The transaction will be carried out on the<br />

basis of book values.<br />

Euronext will indicate in a notice, published prior to the Initial Admission Date of the New<br />

Services shares, the price that will be used as a technical reference for the initial listing. This<br />

reference price will be used only for purposes of establishing circuit‐breaker thresholds and will have<br />

no effect on the price at which the New Services shares will actually be traded.<br />

The following valuation factors are provided on a purely indicative basis, and will not<br />

necessarily have an impact on the price at which the New Services shares will actually be traded.<br />

The information used to prepare the valuation factors presented below was taken from<br />

public documents. In particular, historical information and the forward‐looking statements<br />

concerning certain companies in the services and employee and public benefits sections was found in<br />

annual reports and recent research reports prepared by financial analysts, or data bases; this<br />

information has not been and will not be independently verified.<br />

Among the standard valuation methods is the comparable listed company (comparable<br />

boursière) method, which involves comparing New Services Holding to a sample of listed companies,<br />

comparable in terms of (i) business profile, (ii) revenue generation, (iii) underlying markets, and (iv)<br />

size.<br />

Sodexo, through its “Checks and Service Cards” division, is New Services’ main competitor,<br />

offering a range of products and a geographic presence that is very similar to that of New Services.<br />

However, this division represents only a very small portion of the Sodexo group’s overall business<br />

(i.e., 4.7% of its consolidated revenues in 2008‐09) and its other divisions are not comparable to New<br />

Services Holding, in particular the catering (restauration collective) and the facilities management<br />

divisions, and therefore a comparable listed company valuation of New Services based on Sodexho is<br />

not useful.<br />

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