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The fair value of the employee benefit is measured by reference to:<br />

269<br />

New Services: Pro forma Financial Statements and Notes<br />

December, 31, 2009<br />

- The discount reflected in the purchase price.<br />

- The cost represented by the lock‐up clause. This cost, which is calculated only for shares financed directly by employees<br />

and not for any shares financed by a bank loan, is measured by discounting the discount over five years at a rate<br />

corresponding to the risk‐free interest rate.<br />

- The grant date, defined as the date when the plan's terms and conditions are communicated to Group employees,<br />

corresponding to the first day of the subscription period.<br />

The employee benefit is measured as the difference between the fair value of the acquired shares and the price paid by<br />

employees at the subscription date, multiplied by the number of shares subscribed.<br />

The fair value, determined as described above, is recognized in full in "Employee benefits expense" at the end of the subscription<br />

period, by adjusting equity.<br />

N.3 PERFORMANCE SHARE PLANS<br />

Performance share plans are also accounted for in accordance with IFRS 2. The recognition and measurement principles are the<br />

same as those applied to stock option plans except for the measurement of the performance share plan cost which corresponds:<br />

- For the 2007 and 2008 plans, to the average of the share prices for the twenty trading days preceding the grant date<br />

multiplied by the number of shares granted under the plan.<br />

- For the 2009 plan, to the opening share price on the grant date less the discounted present value of unpaid dividends,<br />

multiplied by the number of shares granted under the plan.<br />

O. Service vouchers in circulation<br />

Service vouchers in circulation or returned to New Services but not yet reimbursed to affiliates are recognized as short‐term<br />

liabilities at face value.<br />

P. Financial instruments<br />

Financial assets and liabilities are recognized and measured in accordance with IAS 39 – Financial Instruments, Recognition and<br />

Measurement, and its amendments.<br />

Financial assets and liabilities are recognized in the balance sheet when the Group becomes a party to the contractual provisions<br />

of the instrument.<br />

P.1. FINANCIAL ASSETS<br />

Financial assets are classified between the three main categories defined in IAS 39, as follows:<br />

- "Loans and receivables" mainly comprise time deposits and loans to non‐combined companies. They are initially recognized<br />

at fair value and are subsequently measured at amortized cost at each balance‐sheet date. If there is an objective indication<br />

of impairment, an impairment loss is recognized at the balance‐sheet date. The impairment loss – corresponding to the<br />

difference between the carrying amount and the recoverable amount (i.e. the present value of expected cash flows<br />

discounted using the original effective interest rate) – is recognized in the income statement. This loss may be reversed if<br />

the recoverable amount increases in a subsequent period.<br />

- "Held‐to‐maturity investments" mainly comprise bonds and other marketable securities intended to be held to maturity.<br />

They are initially recognized at fair value and are subsequently measured at amortized cost at each balance‐sheet date. If<br />

there is an objective indication of impairment, an impairment loss is recognized at the balance‐sheet date. The impairment<br />

loss – corresponding to the difference between the carrying amount and the recoverable amount (i.e. the present value of<br />

expected cash flows discounted using the original effective interest rate) – is recognized in the income statement. This loss<br />

may be reversed if the recoverable amount increases in a subsequent period.<br />

For these two categories, initial fair value is equivalent to acquisition cost, because no material transaction costs are incurred.<br />

- "Available‐for‐sale financial assets" mainly comprise investments in non‐combined companies, mutual fund units and money<br />

market securities. These assets are measured at fair value, with changes in fair value recognized in equity. The fair value of<br />

listed securities corresponds to market price (level 1 valuation technique) and that of mutual funds corresponds to their<br />

published net asset value (level 1 valuation technique). For unlisted securities, fair value is estimated based on the most

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