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The proportion of operating revenue generated by the employee and public benefits<br />

activities was 67% in France, 80% in Europe (excluding France), 86% in Latin America and 73% in the<br />

rest of the world.<br />

The proportion of operating revenue generated by performance products was 33% in France,<br />

20% in Europe (excluding France), 14% in Latin America and 27% in the rest of the world.<br />

2.4.2.4 Financial revenue<br />

In 2009, the Group’s pro forma financial revenue was €94 million, down 15.0% at constant<br />

scope of consolidation and exchange rates as compared to 2008. On a reported basis, pro forma<br />

financial revenue fell 27.4% as compared to 2008 (€129 million).<br />

This sharp decline in financial revenue included a €7 million negative foreign exchange<br />

impact (accounting for 5.4% of the decline), a €9 million decrease from changes in the Group’s scope<br />

of consolidation (accounting for 7.0% of the decline) and a €19 million decrease (accounting for the<br />

remaining 15.0% of the decline) principally due to lower interest rates over the period.<br />

2.4.3 EBIT<br />

Pro forma earnings before interest and taxes (EBIT) declined by €38 million (10.4%) on a<br />

reported basis, from €365 million in 2008 to €327 million in 2009.<br />

At constant scope of consolidation and exchange rates, the decline was €5 million (1.7%),<br />

including the impact of a €19 million reduction in financial revenue. Excluding the negative financial<br />

revenue impact (caused by adverse fluctuations in interest rates), EBIT rose by €14 million at constant<br />

scope of consolidation and exchange rates, reflecting a strong margin on the €28 million increase in<br />

operating revenue at constant scope of consolidation and exchange rates.<br />

Operating margin (EBIT as a percentage of issue volume) decreased from 2.9% in 2008 to<br />

2.6% in 2009, largely due to the decline in financial revenue.<br />

Operating costs as a proportion of issue volume remained stable at 4.3% in 2009.<br />

Personnel costs totaled €248 million in 2009, virtually in line with 2008 levels (€249 million).<br />

Full‐time equivalent employees increased from 5,723 employees in 2008 to 5,835 in 2009.<br />

Other operating expenses (mainly information technology costs, marketing, advertising and<br />

promotion expenses, professional fees and rental payments) fell from €301 million in 2008 to €291<br />

million in 2009.<br />

2.4.4 Net financial expense<br />

In 2009, the Group’s pro forma net financial expense was €104 million, compared to €87<br />

million in 2008, representing a net increase of €17 million.<br />

This decrease reflects a €19 million foreign exchange loss caused by the devaluation of the<br />

Venezuela bolivar fuerte. On January 8, 2010, the monetary authorities in Venezuela decided to<br />

devalue the bolivar fuerte (VEF). The national currency, which until that time had been fixed at the<br />

rate of 2.15 for 1 USD, is now exchanged at the rate of 4.30 for 1 USD. Given this devaluation of 50%,<br />

the impact on the Group’s income before tax and non‐recurring items amounted to €39 million, €19<br />

million of which was recorded in net financial expenses, reflecting the impact of the devaluation in<br />

the first quarter of 2010.<br />

Net interest expenses reflect the assumptions used in preparing the pro forma financial<br />

statements, described above (see section 2.3.2 and note a “Pro forma adjustments to the income<br />

59

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