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widespread use of reward programs encouraging loyalty to New Services.<br />

One such example is the “Bernaches” program at the Group level, or the<br />

“monthly employee” initiatives used in the United States, Australia, United<br />

Kingdom and China.<br />

o Identifying and promoting talent and prudently managing mobility<br />

Choosing a manager is a decisive factor in the Company’s future. The Company<br />

places nearly equal weight on internal promotion as it does outside hiring: a certain<br />

amount of time is required to train and observe potential replacements.<br />

o Promoting local resources on a global scale<br />

This is determinative of the Group’s survival within a given market and ensures that<br />

the Company’s message is understood. Local managers who are promoted in other<br />

countries are trained through their involvement with international projects or their<br />

visits to other New Services locations, which allows them to better understand the<br />

Company’s culture, values and best practices.<br />

o Globalizing teams in local and head offices<br />

Because New Services’ employees are often exposed to different cultures,<br />

customers and nationalities, the Company must promote its international profile in<br />

order to remain in tune with and ensure brand recognition in these markets.<br />

Accordingly:<br />

international experience is prioritized as a criteria for hiring and internal<br />

promotion;<br />

the transfer of young managers from the Company’s headquarters to the<br />

local branches is encouraged in order to improve their familiarity with<br />

other cultures; and<br />

managers with diverse ethnic backgrounds are promoted to key positions<br />

within headquarters.<br />

o Monitoring the quality of the benefits offered to each of the Group's employees<br />

New Services’ goal is to enhance the well‐being of the public and its customers. This<br />

is the driving force behind every service and solution that the Group develops and<br />

sells. New Services strives to offer its teams high‐quality benefits (i.e., medical,<br />

retirement, etc.) that are consistent with its more general goal to improve the<br />

quality of life.<br />

o Recognizing group and individual achievement using objective criteria<br />

Given the size of the Group and its diversity, a common language must be used to<br />

address matters relating to professional and performance standards. In practical<br />

terms, this results in an objective and fact‐based approach to management. New<br />

Services' performance evaluation process and compensation policy are two major<br />

examples of this approach.<br />

4.1.2 Employment<br />

Hiring is an important part of New Services' human resources strategy: new talent must be<br />

recruited in order to reach the Group's growth targets. In order to prepare for the future in terms of<br />

human resources management, New Services dedicates a great deal of time to teaching its business<br />

as part of an “entrepreneurial” hiring policy in each country. The goal is to enhance the company's<br />

image, recruit young employees, and attract the best professionals in the areas of development,<br />

marketing, and new technology.<br />

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