SECTION 1 -

The table below shows the geographic breakdown of issue volumes by type of product for 2009:
(in millions
of euros)
Employee and public benefits products and
services
Meal & Food
vouchers
Non‐food
benefits
Total Expense
management
37
Performance Products
Incentives
and rewards
& other
France 1,710 438 2,148 0 422 422 2,570
Rest
Europe
of 3,577 624 4,201 7 163 170 4,371
Latin
America
4,215 72 4,287 819 5 824 5,111
Other
countries
253 64 317 2 36 38 355
Total 9,755 1,198 10,953 827 627 1,454 12,407
The table below shows the geographic breakdown of pro forma operating revenue by type of
product for 2009:
(in millions
of euros)
Employee and public benefits products and
services
Meal & Food
vouchers
Non‐food
benefits
Total Expense
management
Performance Products
Incentives
and rewards
& other
France 62 34 96 9 39 48 144
Rest
Europe
of
195 43 238 2 56 58 296
Latin
America
237 25 262 43 1 44 306
Other
countries
16 29 45 3 14 17 62
Total 510 131 641 57 110 167 808
Number
countries
of
30 22 33 16 25 31 40
1.8 Customers and marketing strategy
New Services’ ambitious marketing strategy dedicated to customers and beneficiaries is one
of the main factors driving the Group’s expansion strategy (see section 1.3).
1.8.1 Customer base
With 490,000 customers as of December 31, 2009, New Services has an extremely diversified
customer base.
The diversity of New Services’ customer base is a result of the variety of products and
services it markets, as well as the range of paper‐based and electronic formats in which they are
offered. The Group's customer base includes local, regional and international companies, work
councils, government and local authorities, and non‐governmental organizations. While most of New
Services’ activities are based on a B‐2‐B (Business‐to‐Business) model, Kadéos ® cards are an exception
with a « B2C » (Business to Consumer) component in France.
One of the main features of New Services’ customer base is its low level of concentration. In
2009, two‐thirds of customers were companies with less than 200 employees.
In France, for example, approximately 80% of Tickets Restaurant ® customers are companies
with less than 20 employees. The segmented nature of the customer base results partly from the
presence of cafeterias in larger companies. However, the Group’s customers also include a number of
major groups, mainly in the services sector, which operate on a decentralized basis. These include
retail and distribution groups, retail banks, construction companies and public sector organizations.
Total
Total
Total
Total