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ComputerAided_Design_Engineering_amp_Manufactur.pdf

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informal training programs, felt that the after-the-purchase vendor help lines were a farce. The vendor<br />

was seldom, if ever, helpful in solving problems in a timely fashion. The comments of a respondent in<br />

Firm H were typical when he said, “I use them (vendor help lines) as a last resort, because they usually<br />

ask me to recreate my problem exactly in order, so that they can try to help me—and that takes forever.<br />

I’m better off just figuring it out myself, if I can.” Even the firms most satisfied with the help lines only<br />

used them about twice a month. The majority of questions that arose regarding their CAD system were<br />

usually answered internally. Thus, satisfaction seemed to be inversely related to frequency of use.<br />

Two of the three mechanistic firms (A and G) offering formal training utilized their own workers as<br />

instructors; these workers previously had received external training. The format for this instruction was highly<br />

structured with classrooms reserved for a block of a few days. In essence, these in-house instructors just<br />

“mimicked” the external training they received. The goal of this training policy was to save money on<br />

instruction directed at part-time users only. This in-house instruction was considered sufficient for<br />

workers who did not use the system full-time; full-time CAD users were still required to take CAD courses<br />

externally. These findings are similar to those found in the literature. 5 It is surprising, given the level of<br />

dissatisfaction that the firms expressed about the vendor-run programs, that these firms continued to<br />

rely on the vendor as a source of training. Perhaps the vendor, despite all the problems, was seen as<br />

offering certain instructional qualities that the firms felt they could not duplicate.<br />

Prior research has argued that management familiarity with the CAD system is often correlated with<br />

its effective use. In our study, CAD managers in organic structures were not as familiar with the operation<br />

of the system as their counterparts in mechanistic structures. This may be partially due to the very nature<br />

of organic firms. As stated earlier, management in these firms operates in a more hands-off manner than<br />

do the managers in mechanistic firms. In addition, it may be easier to implement a management training<br />

program when there is a formal training program, rather than forcing the manager to learn the system<br />

from his workers—a situation which could be awkward and prone to creating conflict. The inability of<br />

these managers in organic firms to work with the new CAD system, however, is notable, especially in<br />

light of the findings of the literature. 1,6,11,29<br />

6.5 Discussion<br />

The results of this study provide general support for a model that posits there is a direct relationship<br />

between the formalization of the training program and the organizational structure of the firm. It was<br />

the finding of this study that firms that had informal training programs were better able to take advantage<br />

of the opportunities for de-skilling. The de-skilling process frequently allows for financial savings in the<br />

use of CAD systems. 31,39 These potential savings can be considered a competitive advantage for the firms<br />

involved because they help to reduce costs and free up resources that the firm might be able to use better<br />

elsewhere (see Figure 6.1).<br />

Mechanistic firms had the apparent advantage of being able to facilitate the establishment of CAD<br />

training programs for management. The word apparent was used above because it is not conclusive that<br />

management training is a necessity in organic firms. The interviews revealed that none of the CAD<br />

managers in firms with informal training programs was familiar with the operation of the system, while<br />

two of the three firms that utilized classroom instruction had managerial knowledge of the system. These<br />

results seem to conflict with previous research that has shown that management familiarity with a<br />

technology is often a prerequisite to the effective use of the technology. 1,7,13,29 Although this research has<br />

suggested that informal methods may pose barriers to CAD training for managers, time will tell if these<br />

FIGURE 6.1<br />

Organizational<br />

Structure<br />

Training<br />

Methods<br />

Observed training format and work de-skilling benefits.<br />

Deskilling<br />

Benefits

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