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essays in public finance and industrial organization a dissertation ...

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CHAPTER 2. HEALTH PLAN CHOICE 96<br />

“Enthoven Rule”(?). About 1/2 of the firms <strong>in</strong> our sample use this approach for at<br />

least some workers. The last entry <strong>in</strong> Table 2.6 considers the effect of mov<strong>in</strong>g all<br />

the firms to an Enthoven-style approach. Perhaps surpris<strong>in</strong>gly, this has relatively<br />

little effect on overall welfare, or on household choices. The reason is that dem<strong>and</strong><br />

is not very price elastic <strong>and</strong> from a practical st<strong>and</strong>po<strong>in</strong>t most firms already pass<br />

through a substantial fraction of the premium differentials. So relative to the price<br />

changes needed to move substantial numbers of households across plans, a change to<br />

an Enthoven policy has only a modest effect on choices.<br />

This last observation raises an important po<strong>in</strong>t for our pric<strong>in</strong>g experiments. The<br />

relatively low elasticity of dem<strong>and</strong> means that the contribution differentials needed<br />

to re-allocate households <strong>in</strong> the direction of efficiency are sizeable. For <strong>in</strong>stance,<br />

maximiz<strong>in</strong>g welfare while keep<strong>in</strong>g contributions uniform with<strong>in</strong> firm-tiers would lead<br />

to some households see<strong>in</strong>g a $87 per-enrollee monthly premium for the network PPO<br />

relative to the <strong>in</strong>tegrated HMO. A move to efficient risk-rated prices would <strong>in</strong>crease<br />

this differential even more for some high-cost households. For <strong>in</strong>stance, an <strong>in</strong>dividual<br />

employee with a risk score of 3 would face a monthly premium differential of between<br />

$101 <strong>and</strong> $202 depend<strong>in</strong>g on our cost extrapolation. These large price differentials<br />

<strong>in</strong>dicate that achiev<strong>in</strong>g efficient allocations may raise issues of fairness or affordability<br />

of coverage for particular subgroups.<br />

2.5.3 The Value of Plan Choice<br />

By choos<strong>in</strong>g to offer benefits through the <strong>in</strong>termediary, each of the firms <strong>in</strong> our sample<br />

moved from offer<strong>in</strong>g a s<strong>in</strong>gle health plan to offer<strong>in</strong>g multiple plans from two carri-<br />

ers. A clear benefit of plan choice is that households with different preferences can<br />

select their preferred plan. Our estimates <strong>in</strong>dicate a substantial amount of preference<br />

heterogeneity, <strong>and</strong> hence suggest substantial welfare ga<strong>in</strong>s from giv<strong>in</strong>g households<br />

multiple plan options.<br />

To illustrate this, Table 2.8 compares aggregate surplus under the observed of-<br />

fer<strong>in</strong>gs to the surplus that would be obta<strong>in</strong>ed if all the households <strong>in</strong> our sample<br />

were enrolled <strong>in</strong> one of the four plans. The most natural benchmark is the <strong>in</strong>tegrated

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