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A simmered course (nimono) from a kaiseki menu, from Yamazato: Kaiseki Cuisine.<br />

Hotel Okura, Amsterdam (2003).<br />

enizing component in the process of the making of Japanese national<br />

cuisine, and televised media played, and still continues to play, a critical<br />

role in its dissemination among the Japanese population.<br />

Since the 1960s the proliferation of electric appliances, such as washing<br />

machines and rice cookers, along with the rapid growth of the food<br />

processing industry, greatly diminished the load of housework, allowing<br />

women to devote more time to cooking (see chapter Seven). On the other<br />

hand, through the medium of television, members of the general public<br />

who rarely had the opportunity to sample exclusive cuisine were familiarized<br />

with kaiseki and its aesthetics. Professional chefs eagerly appeared<br />

on television cooking shows, encouraging Japanese women to mimic their<br />

skills. Before the late 1980s, when simple dishes that could be prepared<br />

quickly with little effort began to gain ground, complicated and labourintensive<br />

recipes prevailed on most cooking shows. Two major messages<br />

were conveyed by television and the other media in relation to cooking.<br />

First, cooking was projected as a way of showing every woman’s affection<br />

for her family. In other words, since electric appliances and products of<br />

the food industry made meal preparation easier, women were prompted to<br />

raise the level of their cooking, including the aesthetic aspects. The second<br />

message pleaded with Japanese housewives to protect the ‘tradition’ of<br />

113

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