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Management in World War II (Stanford, ca, 1953), p. 233.
6 Ibid., pp. 215–16.
7 Ehara Ayako, ‘School Meals and Japan’s Changing Diet’, Japan Echo, xxvi/4
(1999), p. 57; Gen Itasaka, ‘lara , in Kodansha Encyclopedia of Japan (Tokyo,
1983), vol. iv, p. 368.
8 Ehara, ‘School Meals and Japan’s Changing Diet’, p. 57.
9 Ibid., pp. 58, 60. See also Emiko Ohnuki-Tierney, Rice as Self: Japanese Identities
through Time (Princeton, nj, 1993), pp. 16–17.
10 Hiromitsu Kaneda, ‘Long-term Changes in Food Consumption Patterns in
Japan’, in Agriculture and Economic Growth: Japan’s Experience, ed. K. Ohkawa,
B. F. Johnston and H. Kaneda (Princeton, nj, 1970), p. 417.
11 Akira Ishida, Food Processing Industry in Japan (Tokyo, 1978), p. 9.
12 Kaneda, ‘Long-term Changes in Food Consumption Patterns in Japan’, p. 421.
13 Simon Partner, Assembled in Japan: Electrical Goods and the Making of the
Japanese Consumer (Berkeley, ca, 1999), p. 51.
14 See also Takafusa Nakamura, The Postwar Japanese Economy: Its Development
and Structure (Tokyo, 1981), and Chalmers Johnson, MITI and the Japanese Miracle:
The Growth of Industrial Policy, 1925–1975 (Stanford, ca, 1982).
15 Partner, Assembled in Japan, pp. 142–50.
16 Akira Ishida, Food Processing Industry in Japan, pp. 9–10.
17 Partner, Assembled in Japan, p. 191.
18 Yano Tsuneta Kinenkai, ed., Sūji de miru Nihon no 100 nen: 20 seiki ga wakaru dētā
bukku (Tokyo, 2000), p. 294.
19 Ishikawa Naoko, ‘Kōdo keizai seichōki ga umidashita shoku jijō’, in Kingendai no
shokubunka, ed. Ishikawa H. and Ehara A. (Kawasaki, 2002), p. 170.
20 Ehara, ‘School Meals and Japan’s Changing Diet’, p. 57; ‘Gakkō de ninki no aru
kyūshoku ryōri’, Shufu no tomo, xxxix/4 (1955), pp. 412–15.
21 Ehara Ayako, ‘Sōkatsu: Shoku no denshō, kyōiku, jōhō’, in Shoku to kyōiku, ed.
Ehara A. (Tokyo, 2001), p. 237.
22 Katja Schmidtpott, ‘Heilmittel, Genussmittel, Erfrischungsgetränk: Milchkonsum
in Japan 1920–1970’, in Japanstudien 12: Essen und Ernährung im Modernen Japan,
ed. N. Liscutin and R. Haak (Munich, 2000), pp. 117–56.
23 Iwamura Nobuko, Kawaru kazoku, kawaru shokutaku: Shinjitsu ni hakai sareru
maaketingu jōshiki (Tokyo, 2003), pp. 60, 95, 114, 119, 154, 193.
24 Ehara, ‘School Meals and Japan’s Changing Diet’, p. 58.
25 Emiko Ohnuki-Tierney, ‘McDonald’s in Japan: Changing Manners and
Etiquette’, in Golden Arches East: McDonald’s in East Asia, ed. J. L. Watson
(Stanford, ca, 1997), p. 162; ‘McDonald’s Japan Expects Net Loss’, electronic
document www.mcspotlight.org/media/press/mcds/yahoonews200212.html
(accessed 5 May 2006).
26 Ohnuki-Tierney, ‘McDonald’s in Japan’, pp. 172–3. In fact, the information
provided here is slightly incorrect. The first McDonald’s outlet, which opened in
July 1971, was located in the Mitsukoshi Department Store on Ginza, see Higashi
Masahiro, ‘Gaishoku Sangyō’, in Shōwa no shokuhin sangyō shi, ed. Nihon
221