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many different directions. The 1960s was the period when the mass urban<br />

culture of the pre-war era, amalgamated with the experiences of military<br />

catering, wartime food shortages and school lunches, turned into a national<br />

standard. This was also the time when the pre-war ideal of home cooking<br />

was being put into practice in a growing number of Japanese households.<br />

The circumstances of economic growth extended pre-war trends to<br />

encompass the entire society, whereas before they had been characteristic<br />

of a middle-class urban lifestyle. The 1970s and ’80s brought new trends,<br />

such as electrical household appliances, industrially prepared foods and the<br />

phenomenal growth of the dining-out market. In tandem with these developments,<br />

growing public concern about food safety and environmental<br />

damage generated the rise of organic farming. Concurrent with the embrace<br />

of foreign culinary trends, a nostalgic longing for an allegedly more<br />

‘authentic’ rural life and local produce emerged. Different circuits of<br />

Japanese affluence coexist, providing evidence of the extreme complexity<br />

and dynamism of the Japanese culinary scene today.<br />

It seems that despite all the changes, food managed to retain its spiritual<br />

and religious connotations in Japan, largely due to the prominent role<br />

it plays in Shinto and Buddhist rituals. 48 As in other societies, the connection<br />

between food and religion remains particularly pronounced on festive<br />

occasions, such as the New Year’s celebration when a pyramid of pounded<br />

rice cakes (kagamimochi) is displayed in almost every household, or during<br />

the obon (autumn equinox) festival when ancestors are worshipped with<br />

offers of fruit, vegetables and sake, in addition to the food they favoured<br />

when they were alive. Gravestones covered with tangerines and small sake<br />

containers are familiar scenes in cemeteries throughout Japan. Food and<br />

drink remains, meaningful in daily ritual as well; many householders still<br />

A Shinto ‘groundbreaking’<br />

ceremony<br />

held before a new<br />

house is built.<br />

Food offerings<br />

include fruit,<br />

vegetables, sake<br />

and mochi, 2003.<br />

173

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