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many different directions. The 1960s was the period when the mass urban<br />
culture of the pre-war era, amalgamated with the experiences of military<br />
catering, wartime food shortages and school lunches, turned into a national<br />
standard. This was also the time when the pre-war ideal of home cooking<br />
was being put into practice in a growing number of Japanese households.<br />
The circumstances of economic growth extended pre-war trends to<br />
encompass the entire society, whereas before they had been characteristic<br />
of a middle-class urban lifestyle. The 1970s and ’80s brought new trends,<br />
such as electrical household appliances, industrially prepared foods and the<br />
phenomenal growth of the dining-out market. In tandem with these developments,<br />
growing public concern about food safety and environmental<br />
damage generated the rise of organic farming. Concurrent with the embrace<br />
of foreign culinary trends, a nostalgic longing for an allegedly more<br />
‘authentic’ rural life and local produce emerged. Different circuits of<br />
Japanese affluence coexist, providing evidence of the extreme complexity<br />
and dynamism of the Japanese culinary scene today.<br />
It seems that despite all the changes, food managed to retain its spiritual<br />
and religious connotations in Japan, largely due to the prominent role<br />
it plays in Shinto and Buddhist rituals. 48 As in other societies, the connection<br />
between food and religion remains particularly pronounced on festive<br />
occasions, such as the New Year’s celebration when a pyramid of pounded<br />
rice cakes (kagamimochi) is displayed in almost every household, or during<br />
the obon (autumn equinox) festival when ancestors are worshipped with<br />
offers of fruit, vegetables and sake, in addition to the food they favoured<br />
when they were alive. Gravestones covered with tangerines and small sake<br />
containers are familiar scenes in cemeteries throughout Japan. Food and<br />
drink remains, meaningful in daily ritual as well; many householders still<br />
A Shinto ‘groundbreaking’<br />
ceremony<br />
held before a new<br />
house is built.<br />
Food offerings<br />
include fruit,<br />
vegetables, sake<br />
and mochi, 2003.<br />
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