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mCom 458 mass Communication research .........................................3<br />
Methodology for mass communication research, including<br />
sampling, questionnaire design and introduction to statistics.<br />
Students conduct an audience analysis, focus groups and<br />
research project. A major goal is to become adept at reading<br />
and evaluating research reports.<br />
mCom 459 Practical & ethical issues<br />
in Communication Careers ..................................................3<br />
Covers ethical and moral problems related to employment,<br />
current issues in the industry, and career planning. See also<br />
BBST 465 Media Ethics.<br />
mCom 460 advanced Production ............................................................3<br />
Students will perform a particular above-the-line function<br />
(producer, director, cinematographer, editor, sound designer,<br />
production designer) for an advanced production that will<br />
serve as a calling card / resume builder. Fee $100.<br />
mCom 461 Philosophy of Journalism .....................................................2<br />
A “capstone” class for journalism majors organized in a seminar<br />
style to examine press theory, social and cultural role of vari-<br />
ous types of journalism as well as technological trends and<br />
issues for modern journalism. Each student will be expected<br />
to develop a philosophy of journalism statement which<br />
integrates faith with craft.<br />
mCom 463 Public relations Campaigns & Cases................................2<br />
An examination of corporate and not-for-profit public rela-<br />
tions campaigns, cases, issues historically. An effort will be<br />
made to develop strategies for understanding their value to<br />
modern practitioners and developing an appreciation for the<br />
antecedents of modern standards and practices. Prerequisite:<br />
111.<br />
mCom 464 advanced editing for TV & film .........................................3<br />
Advanced techniques in the art of editing, with special<br />
emphasis upon both seamless and experimental styles and<br />
emerging technologies. Prerequisites: 315, 452. Lab fee: $50.<br />
mCom 465 advanced Directing for TV & film .....................................3<br />
Film and television directors must master multiple disciplines<br />
while serving as a key creative decision-maker. This compre-<br />
hensive class deals with the artistic, human, financial, and<br />
technical aspects of directing. Prerequisite: 262. Lab fee: $40<br />
mCom 470 mass Communication seminar .......................................1-3<br />
A rotating variety of topics and production experiences often<br />
employing special guests from within the Journalism or<br />
Entertainment Industries. Possible topics include, but are not<br />
limited to, Investigative Reporting, Writing for Publication, PR<br />
Fund Raising, Event Planning, Visual Effects, Audio Record-<br />
ing, Cinematography, Production Design, the Sundance Film<br />
Festival, the City of the Angels Film Festival, the <strong>Biola</strong> Media<br />
Conference. May be taken multiple times. May involve lab<br />
118 Undergraduate Programs B I O L A U N I V E R S I T Y<br />
fees.<br />
mCom 480 Directed research ................................................................1-3<br />
Individual research in an area of mass communication deter-<br />
mined in consultation with the instructor. May be repeated for<br />
a maximum of six units. Permission of professor required.
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