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Women’s equality in the UK – A health check

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5.5<br />

5.6<br />

5.7<br />

Case study: 8<br />

Sandra lives <strong>in</strong> Salford, and s<strong>in</strong>ce los<strong>in</strong>g her job has been on benefits. She feels that her<br />

self-esteem has been severely affected by her situation. “What worries me, and scares me<br />

sometimes, is that <strong>the</strong>re are so many programmes about benefit cheats and scroungers,<br />

and <strong>the</strong> labell<strong>in</strong>g you get because you are someone on benefits. I th<strong>in</strong>k <strong>the</strong>re’s a massive<br />

l<strong>in</strong>k between poverty, stress, and mental <strong>health</strong>, and you can’t get away from it. I felt I was<br />

relatively safe. I had a mortgage, I had a job, I had a good career; now I’ve been reduced<br />

to a set of labels. The confidence I used to have is gone. What rules most of <strong>the</strong> time is<br />

my electric meter, constantly go<strong>in</strong>g, and I worry about how many showers can I have <strong>in</strong> a<br />

week? How much television can I watch?”<br />

Recommendation:<br />

Media images of disabled women and women from diverse backgrounds <strong>in</strong> positive<br />

roles should be <strong>in</strong>creased. Black and m<strong>in</strong>ority ethnic women’s representation <strong>in</strong> <strong>the</strong><br />

media should also be improved, <strong>in</strong> particular challeng<strong>in</strong>g <strong>the</strong> connection between<br />

Islam, Muslims and violent extremism<br />

As stated <strong>in</strong> <strong>the</strong> Government’s report, 9 <strong>the</strong>re are a wide range of regulatory controls on <strong>the</strong><br />

media and advertis<strong>in</strong>g which set out rules on discrim<strong>in</strong>atory treatment <strong>in</strong> relation to <strong>the</strong><br />

portrayal of women. In relation to <strong>the</strong> sexual objectification of women <strong>in</strong> <strong>the</strong> media, <strong>the</strong>se rules<br />

are not always consistent and <strong>the</strong>y are not always upheld. With<strong>in</strong> broadcast media for example,<br />

nudity before <strong>the</strong> 9pm watershed, or material that may cause offence at any time of <strong>the</strong> day,<br />

must be justified by <strong>the</strong> context. This acts to prevent only more overt forms of objectification.<br />

Government-backed reports have also made clear recommendations around gender<br />

stereotyp<strong>in</strong>g and women’s representation. Dr Papadopoulos’ 2010 report 10 made a number<br />

of recommendations <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> need for educational programmes to <strong>in</strong>form young people<br />

about <strong>health</strong>y relationships and gender stereotyp<strong>in</strong>g. (See Article 10 for more <strong>in</strong>formation)<br />

The Government dissem<strong>in</strong>ated <strong>the</strong> report but this has not yet led to <strong>the</strong> creation of particular<br />

Government actions. The Stern Review 11 also focused on <strong>the</strong> need to launch publicity campaigns<br />

<strong>in</strong> relation to rape which highlight <strong>the</strong> role of <strong>the</strong> perpetrator and tackle <strong>the</strong>ir responsibility ra<strong>the</strong>r<br />

than plac<strong>in</strong>g responsibility on <strong>the</strong> victims to keep <strong>the</strong>mselves safe.<br />

However, with<strong>in</strong> certa<strong>in</strong> aspects of <strong>the</strong> pr<strong>in</strong>t-based media, it is commonplace for stereotyped<br />

and objectify<strong>in</strong>g images of naked or semi-naked women to accompany <strong>the</strong> news, and <strong>in</strong>deed<br />

to be pr<strong>in</strong>ted on <strong>the</strong> front page. These images are more often than not accompanied by<br />

derogatory language referr<strong>in</strong>g to <strong>the</strong> female body parts, and advertisements for <strong>the</strong> sex<br />

and pornography <strong>in</strong>dustries with<strong>in</strong> such newspapers fur<strong>the</strong>r serve to commodify women<br />

as sex objects. 12<br />

8. Oxfam (2012) The Perfect Storm: Economic stagnation, <strong>the</strong> ris<strong>in</strong>g cost of liv<strong>in</strong>g, public spend<strong>in</strong>g cuts, and <strong>the</strong> impact on <strong>UK</strong> poverty.<br />

Oxfam: Oxford http://policy-practice.oxfam.org.uk/publications/<strong>the</strong>-perfect-storm-economic-stagnation-<strong>the</strong>-ris<strong>in</strong>g-cost-of-liv<strong>in</strong>gpublic-spend<strong>in</strong>g-228591<br />

9. Government Equalities Office (2011) CEDAW (Convention on <strong>the</strong> Elim<strong>in</strong>ation of all forms of Discrim<strong>in</strong>ation aga<strong>in</strong>st Women) report. United<br />

K<strong>in</strong>gdom’s Seventh Periodic Report. GEO: London http://www.homeoffice.gov.uk/publications/equalities/<strong>in</strong>ternational-<strong>equality</strong>/7thcedaw-report?view=B<strong>in</strong>ary<br />

Paragraph 50<br />

10. Papadopoulos, L. (2010) Sexualisation of Young People Review. Home Office: London http://webarchive.nationalarchives.gov.<br />

uk/20100418065544/http:/homeoffice.gov.uk/documents/Sexualisation-of-young-people.html<br />

11. Government Equalities Office (2010) The Stern Review: A report by Baroness Vivien Stern CBE of an <strong>in</strong>dependent review <strong>in</strong>to how<br />

rape compla<strong>in</strong>ts are handled by public authorities <strong>in</strong> England and Wales. GEO: London http://webarchive.nationalarchives.gov.<br />

uk/20100418065537/equalities.gov.uk/stern_review.aspx<br />

12. See OBJECT and Turn Your Back on Page 3 (2011) Jo<strong>in</strong>t Submission to <strong>the</strong> Leveson Inquiry http://www.OBJECT.org.uk/files/The%20<br />

Leveson%20Inquiry%20-%20OBJECT%20and%20Turn%20Your%20Back%20on%20Page%203%20Jo<strong>in</strong>t%20Submission.pdf<br />

<strong>Women’s</strong> <strong>equality</strong> <strong>in</strong> <strong>the</strong> <strong>UK</strong>: CEDAW shadow report 2013 47

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