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Letter from the Publisher

Letter from the Publisher

Letter from the Publisher

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To wander inside an Arije boutique is like stumbling into a<br />

magical world made of gold and light. Five boutiques in three<br />

different cities—Paris, London and Cannes—all follow a distinct<br />

blueprint of luxury while developing <strong>the</strong>ir own identities.<br />

• 22<br />

Royal Oak Offshore Hand-wound<br />

Tourbillon with chronograph<br />

(Audemars Piguet)<br />

The décor of Arije’s boutiques, however, is only<br />

<strong>the</strong> beginning of a brand-new experience. One of <strong>the</strong><br />

reasons for Arije’s standing is its uncanny ability to<br />

predict trends in <strong>the</strong> watchmaking world. Of<br />

course, high quality is hardly a trend, and Arije<br />

carries <strong>the</strong> most prestigious names in <strong>the</strong> industry,<br />

names like Audemars Piguet, Breguet, Cartier,<br />

Chopard, IWC, Rolex, Vacheron Constantin, etc.<br />

The selection of watches, as well as a bent for daring,<br />

DateJust Lady<br />

(Rolex)<br />

unpredictable haute jewelry, has built a reputation for Arije predicated on<br />

combining tradition and modernity. Major watch companies partner with<br />

Arije to showcase <strong>the</strong> latest word in exclusive series and limited editions.<br />

This dedication is evident in <strong>the</strong> welcome <strong>the</strong> customer receives <strong>from</strong><br />

Arije’s staff. Acting as a congenial liaison between <strong>the</strong> highest-end watchmakers<br />

and <strong>the</strong>ir exclusive clientele, Arije provides everyone who walks<br />

through its doors with <strong>the</strong> utmost in personalized service. Of course, <strong>the</strong><br />

relationship between <strong>the</strong> customer and <strong>the</strong> boutique is far <strong>from</strong> over once <strong>the</strong><br />

watch lover happily holds his or her new Rolex or Audemars Piguet in hand.

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