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presentations convincing to practicing engineers, including the marketing aspect, students
are made aware of the societal and contextual implications of their applications. Ross
(1994) suggested that when the culture of an engineering school is oriented toward
industry and undergraduate education, being a woman might be less of a liability than in
a program oriented strongly toward graduate education. She suggests that hands-on
laboratory training, internships and co-op experiences, help women feel more secure
about the transition to the workplace and possess more information about what engineers
really do on the job. She laments that freshmen and sophomores have little opportunity to
participate in such programs. The Rowan program incorporates such an emphasis
throughout the undergraduate career.
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