SPecIAL - Alu-web.de
SPecIAL - Alu-web.de
SPecIAL - Alu-web.de
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E c o n o M i c s<br />
Alcoa celebrates 120 years of innovation<br />
Alcoa, the company that created<br />
the mo<strong>de</strong>rn aluminium industry,<br />
marked its 120 th anniversary with<br />
the launch of a <strong>web</strong>site (www.<br />
alcoa.com/history) celebrating<br />
the company’s progress since<br />
1 October 1888, the day it was<br />
incorporated as The Pittsburgh<br />
Reduction Company in Pittsburgh,<br />
Pennsylvania.<br />
The new <strong>web</strong>site features interactive<br />
displays showing how Alcoa has been<br />
inventing the future since 1888. Since<br />
its founding day, Alcoa has grown<br />
from a spark of innovation to become<br />
the world’s largest aluminium company<br />
which today operates some 350<br />
facilities in 34 countries around the<br />
world with some 97,000 employees.<br />
“Alcoa invented the mo<strong>de</strong>rn aluminium<br />
industry and has been at the<br />
forefront of every major event in the<br />
industry for the past 120 years – from<br />
the first droplets of aluminium from<br />
Charles Martin Hall to helping new<br />
markets such as the aluminium can<br />
emerge”, said Alcoa Chairman Alain<br />
Belda.<br />
Highlights from the <strong>web</strong>site inclu<strong>de</strong><br />
an interactive ‘time machine’<br />
reviewing the key aspects of the company’s<br />
history, and an overview of<br />
how Alcoa has evolved to where its<br />
products are used in markets all over<br />
the world – from consumer electronics,<br />
green buildings, aerospace, oil and<br />
gas, ground transportation, packaging<br />
and more.<br />
First commercial process – 1886<br />
The process of creating aluminium<br />
metal from alumina through electrolysis<br />
was discovered in parallel by two<br />
men: Alcoa foun<strong>de</strong>r Charles Martin<br />
Hall of Oberlin, Ohio, and Paul L. T.<br />
Héroult of France. Hall’s patent for the<br />
process prevailed in the US and survived<br />
numerous challenges. Though<br />
the HallHéroult process has been refined<br />
many times, its basic principles<br />
are still used today to produce nearly<br />
every ounce of aluminium smelted<br />
by aluminium producers worldwi<strong>de</strong>.<br />
The process cut the price of aluminium<br />
dramatically and transformed it<br />
from a precious metal into a strategic<br />
material whose properties of strength,<br />
lightness and durability would open<br />
up a world of new engineering possibilities.<br />
Based on this discovery, a group of<br />
Pittsburgh entrepreneurs, including<br />
Hall, gathered to incorporate the company.<br />
Its original name, The Pittsburgh<br />
Reduction Company, was changed to<br />
the <strong>Alu</strong>minium Company of America<br />
in 1907, and then to Alcoa in 1999.<br />
Alcoa’s first employee, Arthur Vining<br />
Davis, worked with Hall to start production<br />
in a small plant in Pittsburgh‘s<br />
Strip District. Davis stayed with the<br />
company for 69 years, serving for 29 of<br />
those years as its first Chairman of the<br />
Board. The company’s earliest products<br />
were aluminium pots and pans.<br />
First use of sustainable power<br />
to make aluminium – 1893<br />
Alcoa was the first aluminium company<br />
to harness sustainable hydropower<br />
to drive the smelting process<br />
with a plant built in Niagara Falls in<br />
1893. Hydropower helped the company<br />
further drive down the price<br />
of aluminium. Today,<br />
hydropower is still a<br />
critical part of Alcoa’s<br />
strategy to maximise<br />
its sources of sustainable,<br />
clean energy. It<br />
powers Alcoa smelters<br />
from Tennessee and<br />
Washington in the US<br />
to Brazil, Canada and<br />
Iceland using renewable<br />
hydropower.<br />
First aluminium<br />
to fly – 1903<br />
The Wright Brothers’<br />
historic flight took<br />
off with an Alcoa aluminium<br />
crankcase.<br />
Its lightness helped<br />
tip the balance of<br />
power and weight that<br />
changed the world of<br />
transportation forever.<br />
Since that day, Alcoa<br />
has played a key role<br />
in nearly every major innovation in<br />
aerospace aluminium, including such<br />
milestones as one of the world’s first<br />
passenger planes, the Ford Trimotor;<br />
the first transatlantic flight in 1927;<br />
the overwhelming rollout of American<br />
aircraft aluminium capacity that<br />
helped turn the ti<strong>de</strong> of World War II;<br />
the world’s first passenger jet, Boeing’s<br />
707; and today’s latest breakthrough,<br />
the Airbus A380 super jumbo.<br />
Alcoa aluminium was first in space<br />
as well. Sputnik, the Russian satellite<br />
that shocked the world in 1957 and<br />
began the space race of the 1950s and<br />
1960s, was built in a plant now owned<br />
and managed by Alcoa. And Alcoa<br />
alloys and propellants have helped<br />
make many American space milestones<br />
possible, from the first manned<br />
flight and the first moon landing to today’s<br />
Space Shuttle and International<br />
Space Station programmes.<br />
‘The Laboratories’ – 1930<br />
Alcoa was the first company to formalise<br />
and <strong>de</strong>dicate resources solely<br />
to the <strong>de</strong>velopment of new aluminium<br />
technology and applications with the<br />
Alcoa aluminium helped building the Empire State Building<br />
in 1931<br />
Lennart Karow<br />
20 ALUMINIUM · 11/2008