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SPecIAL - Alu-web.de

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E c o n o M i c s<br />

Alcoa celebrates 120 years of innovation<br />

Alcoa, the company that created<br />

the mo<strong>de</strong>rn aluminium industry,<br />

marked its 120 th anniversary with<br />

the launch of a <strong>web</strong>site (www.<br />

alcoa.com/history) celebrating<br />

the company’s progress since<br />

1 October 1888, the day it was<br />

incorporated as The Pittsburgh<br />

Reduction Company in Pittsburgh,<br />

Pennsylvania.<br />

The new <strong>web</strong>site features interactive<br />

displays showing how Alcoa has been<br />

inventing the future since 1888. Since<br />

its founding day, Alcoa has grown<br />

from a spark of innovation to become<br />

the world’s largest aluminium company<br />

which today operates some 350<br />

facilities in 34 countries around the<br />

world with some 97,000 employees.<br />

“Alcoa invented the mo<strong>de</strong>rn aluminium<br />

industry and has been at the<br />

forefront of every major event in the<br />

industry for the past 120 years – from<br />

the first droplets of aluminium from<br />

Charles Martin Hall to helping new<br />

markets such as the aluminium can<br />

emerge”, said Alcoa Chairman Alain<br />

Belda.<br />

Highlights from the <strong>web</strong>site inclu<strong>de</strong><br />

an interactive ‘time machine’<br />

reviewing the key aspects of the company’s<br />

history, and an overview of<br />

how Alcoa has evolved to where its<br />

products are used in markets all over<br />

the world – from consumer electronics,<br />

green buildings, aerospace, oil and<br />

gas, ground transportation, packaging<br />

and more.<br />

First commercial process – 1886<br />

The process of creating aluminium<br />

metal from alumina through electrolysis<br />

was discovered in parallel by two<br />

men: Alcoa foun<strong>de</strong>r Charles Martin<br />

Hall of Oberlin, Ohio, and Paul L. T.<br />

Héroult of France. Hall’s patent for the<br />

process prevailed in the US and survived<br />

numerous challenges. Though<br />

the Hall­Héroult process has been refined<br />

many times, its basic principles<br />

are still used today to produce nearly<br />

every ounce of aluminium smelted<br />

by aluminium producers worldwi<strong>de</strong>.<br />

The process cut the price of aluminium<br />

dramatically and transformed it<br />

from a precious metal into a strategic<br />

material whose properties of strength,<br />

lightness and durability would open<br />

up a world of new engineering possibilities.<br />

Based on this discovery, a group of<br />

Pittsburgh entrepreneurs, including<br />

Hall, gathered to incorporate the company.<br />

Its original name, The Pittsburgh<br />

Reduction Company, was changed to<br />

the <strong>Alu</strong>minium Company of America<br />

in 1907, and then to Alcoa in 1999.<br />

Alcoa’s first employee, Arthur Vining<br />

Davis, worked with Hall to start production<br />

in a small plant in Pittsburgh‘s<br />

Strip District. Davis stayed with the<br />

company for 69 years, serving for 29 of<br />

those years as its first Chairman of the<br />

Board. The company’s earliest products<br />

were aluminium pots and pans.<br />

First use of sustainable power<br />

to make aluminium – 1893<br />

Alcoa was the first aluminium company<br />

to harness sustainable hydropower<br />

to drive the smelting process<br />

with a plant built in Niagara Falls in<br />

1893. Hydropower helped the company<br />

further drive down the price<br />

of aluminium. Today,<br />

hydropower is still a<br />

critical part of Alcoa’s<br />

strategy to maximise<br />

its sources of sustainable,<br />

clean energy. It<br />

powers Alcoa smelters<br />

from Tennessee and<br />

Washington in the US<br />

to Brazil, Canada and<br />

Iceland using renewable<br />

hydropower.<br />

First aluminium<br />

to fly – 1903<br />

The Wright Brothers’<br />

historic flight took<br />

off with an Alcoa aluminium<br />

crankcase.<br />

Its lightness helped<br />

tip the balance of<br />

power and weight that<br />

changed the world of<br />

transportation forever.<br />

Since that day, Alcoa<br />

has played a key role<br />

in nearly every major innovation in<br />

aerospace aluminium, including such<br />

milestones as one of the world’s first<br />

passenger planes, the Ford Trimotor;<br />

the first transatlantic flight in 1927;<br />

the overwhelming rollout of American<br />

aircraft aluminium capacity that<br />

helped turn the ti<strong>de</strong> of World War II;<br />

the world’s first passenger jet, Boeing’s<br />

707; and today’s latest breakthrough,<br />

the Airbus A380 super jumbo.<br />

Alcoa aluminium was first in space<br />

as well. Sputnik, the Russian satellite<br />

that shocked the world in 1957 and<br />

began the space race of the 1950s and<br />

1960s, was built in a plant now owned<br />

and managed by Alcoa. And Alcoa<br />

alloys and propellants have helped<br />

make many American space milestones<br />

possible, from the first manned<br />

flight and the first moon landing to today’s<br />

Space Shuttle and International<br />

Space Station programmes.<br />

‘The Laboratories’ – 1930<br />

Alcoa was the first company to formalise<br />

and <strong>de</strong>dicate resources solely<br />

to the <strong>de</strong>velopment of new aluminium<br />

technology and applications with the<br />

Alcoa aluminium helped building the Empire State Building<br />

in 1931<br />

Lennart Karow<br />

20 ALUMINIUM · 11/2008

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