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Download the file. - Groupe Seb

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Confidence and commitment<br />

for a long-term<br />

shareholder base<br />

14<br />

FUNDAMENTALS<br />

Investing in SEB shares is about committing to a high-performance company supported<br />

by a rich history and strong values that is firmly oriented towards <strong>the</strong> future.<br />

Against <strong>the</strong> troubled backdrop of 2012, interest in <strong>the</strong> Group and <strong>the</strong> SEB<br />

share has never<strong>the</strong>less been maintained. By increasing <strong>the</strong> number<br />

of contacts made and meetings with interested parties, we have been able<br />

to nurture a rich dialogue based on transparency and openness. This is<br />

a constructive approach aimed at maintaining a long-term relationship with<br />

our shareholders based on trust and honesty.<br />

Regular information for individual<br />

shareholders<br />

At <strong>the</strong> end of 2012, SEB SA had more than 6,200 holders of<br />

registered shares and 27,000 holders of bearer shares. Holding regular<br />

meetings with <strong>the</strong>se shareholders to present Group strategy and<br />

performance and <strong>the</strong> main issues we face is a key mission of <strong>the</strong><br />

Financial Communications Department. In 2012, we held 3 information<br />

meetings in Toulouse, Lille and Bordeaux. The Annual General Meeting is also<br />

an important opportunity to encourage dialogue between <strong>the</strong> Group's<br />

Management and its shareholders.<br />

The Shareholders Department remains a key point of contact for fulfilling<br />

any requests for information concerning SEB shares, whilst <strong>the</strong> Securities<br />

Department manages registered shares.<br />

The Group also makes available a number of publications to keep interested<br />

parties up to date with Group news and performance. The website<br />

www.groupeseb.com is THE portal of reference for keeping informed with<br />

what's happening and for accessing a wealth of on-line content thanks to<br />

<strong>the</strong> ongoing development of dedicated digital software.<br />

A proactive approach for financial analysts and<br />

institutional investors<br />

13 core analysts,<br />

550 contacts with investors<br />

Professionals in <strong>the</strong> finance industry – in particular financial<br />

analysts and portfolio managers – require specialist and targeted information<br />

in order to be able to provide opinions and recommendations on <strong>the</strong> SEB share<br />

in <strong>the</strong> case of <strong>the</strong> former and to make a well-supported investment decision<br />

in <strong>the</strong> case of <strong>the</strong> latter. <strong>Groupe</strong> SEB <strong>the</strong>refore endeavours to provide <strong>the</strong>m<br />

with all <strong>the</strong> necessary elements for <strong>the</strong>ir analysis, in particular through plenary<br />

information meetings upon publication of results, conference calls (broadcast<br />

on <strong>the</strong> Group's corporate and financial website), road shows and ad hoc meetings.<br />

In 2012, a dialogue based on precision and transparency was maintained<br />

with more than 420 people from <strong>the</strong> financial community, which reflects<br />

<strong>the</strong> high level of interest from analysts and investors in <strong>the</strong> SEB share. In order<br />

to respond to this growing demand, <strong>the</strong> Group also organised its very first<br />

Investor Days in Lyon in June 2012, which enabled participants to gain a<br />

deeper understanding of how <strong>Groupe</strong> SEB works from an "inside" point of<br />

view and to enrich <strong>the</strong>ir understanding of <strong>the</strong> Group's strategy.

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