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Worldwide Air Force, essential! 50 WINDOW ON T HE WORLD The organisation of household tasks has changed a great deal in recent years, revealing a strong trend for small amounts of daily maintenance. The weekly deep clean is becoming a thing of the past as cleaning is being carried out in short bursts throughout the week. This means that households that already have a "classic" vacuum cleaner are adopting a second piece of equipment, which is lighter and more functional. Rowenta has led the way in this area and has encouraged the emergence of this new trend by proposing its cordless Air Force stick cleaner, which is easy to use every day and in every room of the house, without compromising on performance. In 2012, Air Force continued to expand its worldwide presence, in particular in Japan, South Korea, Australia and the United States (where it is known as Delta Force). The range has also been extended with the addition of the Air Force Extreme, which features a Delta head offering even better performance, a motor with new cyclonic technology for maximum suction power and better separation of dust particles and an extended battery life. 1,000,000 Air Force sold. United Arab Emirates South Korea Rowenta at the top of the podium Already recognised for its expertise and the quality of its haircare products, Rowenta has been awarded the "2012 Korea First Brand Award" at the Brand Forum, sponsored by the "The Korea Economic Daily" newspaper. ROWENTA CURL ACTIVE AWARDED "PRODUCT OF THE YEAR 2012" The Curl Active hair-styler has been rewarded for its innovation and design as part of a survey carried out by TNS amongst 800 households in the United Arab Emirates.
Japan Get your Vitamins A clever and colourful range for creating delicious recipes. Tefal has launched the Vitamine range of 14 kitchen utensils in silicone for cake making and serving. Fully coated in heat-resistant silicone, they are easy to use – even for left-handed people – and to clean, since most of the range is dishwasher-safe. Launch under the T-fal brand, Vitamine accessories are perfect to liven up Japanese kitchens! 51 WINDOW ON T HE WORLD Vietnam My Tam, the voice of Supor Having had an industrial and commercial presence in Vietnam for several years already, Supor wanted to enhance its image in the country through a select partnership with famous singer My Tam. My Tam is 30 years old and has a very healthy and positive image. She voluntarily supports charitable causes. As well as being popular, her image fits well with Supor's values – a reliable, ingenious brand which is easy to live with. As a spokeswoman for the brand, My Tam has been associated in several different ways with Supor in Vietnam, both for small electrical appliances and for cookware. Trend My hair, my hairstyle and me Hair is not only a means of seduction; it is also a key part of a woman's identity. At a personal level, the choice of hairstyle reveals a lot about a woman's personality and often changes according to the various stages of her life. The way women look after their hair also plays a key role in terms of status in society. This reflects the level of image maintenance and therefore also the moral or professional qualities a woman likes to convey. But when hair is not managed well, it can be a source of dissatisfaction and can influence mood, confidence and self-esteem. The quest for beautiful hair – shiny, soft, silky, with volume – is therefore one of the main issues in the development of a woman's femininity, identity and social image.
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BUSINESS and SUSTAINABLE DEVELOPMEN
Page 3 and 4:
Thierry de La Tour d’Artaise In 2
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3 GOVERNANCE We have therefore emba
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Operating methods Representative of
Page 9 and 10:
The Executive Committee 1 2 3 4 5 6
Page 11 and 12: Finance p. 10 business units p. 16
Page 13 and 14: “Making sure that finance serves
Page 15 and 16: 2012 was marked by a deterioration
Page 17 and 18: Change in sales 2011-2012 in € mi
Page 19 and 20: |Capital At 31/12/2012 |Voting righ
Page 21 and 22: “Innovating to generate sustainab
Page 23 and 24: A pioneer accustomed to leading the
Page 25 and 26: 19 FUNDAMENTALS Communications in l
Page 27 and 28: An innovation community comprising
Page 29 and 30: “Making profound changes in distr
Page 31 and 32: Currently present in almost 150 cou
Page 33 and 34: 25 FUNDAMENTALS As close as possibl
Page 35 and 36: 27 FUNDAMENTALS them of course, wit
Page 37 and 38: “Developing long-term competitive
Page 39 and 40: The Group manufactures internally 7
Page 41 and 42: Creation of a 4th assembly line for
Page 43 and 44: 33 FUNDAMENTALS After-sales and rep
Page 45 and 46: “Supporting the Group's internati
Page 47 and 48: Attracting, developing and retainin
Page 49 and 50: 37 FUNDAMENTALS The right place for
Page 51 and 52: 39 WINDOW ON T HE WORLD
Page 53 and 54: Italy Moulinex, passionate red The
Page 55 and 56: France Cookeo, a revolution in the
Page 57 and 58: USA Canada All-Clad B3. Touché! Th
Page 59 and 60: Brazil Brazil Favourable winds Thou
Page 61: Russia CREATING A WELCOMING ATMOSPH
Page 65 and 66: A winning network of own stores Jap
Page 67 and 68: 55 SUSTAINABLE DEVELOPMENT challeng
Page 69 and 70: 57 SUSTAINABLE DEVELOPMENT Reducing
Page 71 and 72: To establish sustainable developmen
Page 73 and 74: CSR* criteria in the selection and
Page 75 and 76: Objective: To triple the number of
Page 77 and 78: Sebycat: New visual identity for sa
Page 79 and 80: Close to 24,000 Group products hand
Page 81 and 82: A cookery school is set up for eigh
Page 83 and 84: Since 2009, the global rate of retu
Page 85 and 86: Silence Force Cyclonic: 30% improve
Page 87 and 88: financial overview p. 76 social ove
Page 89 and 90: Analysis of change in debt in € m
Page 91 and 92: Revenue breakdown CUSTOMERS €4,05
Page 93 and 94: Lost time injuries rate* in % Numbe
Page 95 and 96: Diagram of impact on the environmen
Page 97 and 98: CONTACTS www.groupeseb.com Financia
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