Download the file. - Groupe Seb

Colombia
46
WINDOW
ON T HE WORLD
Imusa-Home & Cook
Capitalising on the expertise of Imusa's historic network of stores, Tiendas del Hogar, and its Home & Cook
stores strategy, the Group has set up a new joint store concept in Colombia – Imusa-Home and Cook. Offering
a full range of small electrical appliances, cookware and accessories in a welcoming environment dedicated
to the home, these stores also offer consumers the chance to participate in cookery workshops and
demonstrations. Currently being rolled out to all the "Group" stores in the country, this new concept will
enable the group to boost its sales, offer an enriched range of products and gain visibility, as well as a deeper
understanding of consumers in a rapidly expanding market.
28 stores
in Colombia
S u s t a i n a b l e D e v e l o p m e n t
homE & cook floats
oN thE amazoN
USA
Residents of the Amazonian village of Acajatuba got to
shop in a Home & Cook floating store and learn more
about nutrition last December, as Groupe SEB Brazil
launched the Amazonas River Boat project. With a population
of almost 200, Acajatuba is a three-hour boat
ride from the city of Manaus and boats are the main
form of transport in this region where most people have
limited access to stores. Villagers could thus shop and
buy Groupe SEB products at accessible prices, and take
cookery courses to learn how to make the most of local
fruits and vegetables. There were also games aimed
at encouraging children to adopt better eating habits.
The initiative was a great success, with 80 adults and
50 children participating. 266 out of the 295 products
on offer were sold!
IMUSA
#1 HISPANIC BRAND
With a large Hispanic population remaining loyal to the traditions
and cuisines of their origins, the United States is a flagship market
for Imusa. With its wide range of products and very dynamic sales policy,
Imusa is the benchmark in the sector.
At the same time, Imusa also relies on famous chefs such as Ana Quincoces
and George Duran to share their passion for Hispanic cuisine with consumers
through recipe books, cookery courses and in-store demonstrations using Imusa
products, in particular at Macy's.