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A pioneer accustomed to leading the way, the Group has based
its strategy on innovation. Creating value, innovation drives our
growth and is the key to our success with consumers all over
the world. It also guarantees us the power to stand out from the
competition.
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FUNDAMENTALS
Our mission is to deliver everyday solutions with constant
improvements in performance and adapted to the needs and
desires of our consumers, when it comes to results, quality, safety,
pleasure, simplicity and now also connectivity. That's why the
Group strives to understand consumers' multiple expectations,
some of which remain the same through-out the world but most
of which are linked with the specific cultural features of local
markets. Our strength comes from our capacity to innovate for
each market.
Innovation takes many different forms. It gains momentum from
the trilogy of technology, design and strategic marketing. Moreover,
the digital world is opening up new perspectives – an even
more precise understanding of consumer expectations and usage,
close communications with user communities and new proposals
for services and ingredients.
In order to explore these new horizons, the Group must remain
curious, continue listening to the hopes and dreams of its consumers
and stay connected with its environment. To achieve this,
it has opted for open innovation based on partnerships, which
enables the Group to enrich its sphere of understanding on a
permanent basis and to expand its field of investigation.