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68<br />
SUSTAINABLE<br />
DEVELOPMENT<br />
Balanced nutrition<br />
for everyone<br />
<strong>Groupe</strong> SEB's commitment to a balanced diet has resulted<br />
in a major new campaign for <strong>the</strong> Foundation. The Foundation is<br />
supporting <strong>the</strong> NGO Care, which is managing a project with <strong>the</strong> <strong>Groupe</strong> SEB<br />
subsidiary in Brazil. Employees are getting actively involved in setting up<br />
an educational programme to teach children and teenagers about sustainable<br />
development and healthy eating.<br />
In France, two major programmes for combating malnutrition amongst disadvantaged<br />
people are currently being developed. One of <strong>the</strong>se has been set up<br />
Communautés<br />
www.fondation.groupeseb.com<br />
in 34 "solidarity" food shops in <strong>the</strong> ANDES network to bring parents and<br />
children closer toge<strong>the</strong>r as <strong>the</strong>y prepare healthy meals to share. The o<strong>the</strong>r is<br />
to support Fondalim centres providing food aid, in particular in social centres<br />
in <strong>the</strong> Burgundy region of France. Volunteers from <strong>the</strong> <strong>Groupe</strong> SEB Foundation<br />
help to organise cookery workshops, which promote healthy eating habits and<br />
create social or even family ties. Recipe cards, developed in collaboration with<br />
<strong>the</strong> chef Bruno Blancho from <strong>the</strong> Cookery Workshop at <strong>the</strong> Group's Selongey<br />
site, are handed out so that people can cook at home.<br />
In <strong>the</strong> United States, All-Clad is supporting Michelle Obama's "Chef's Move to<br />
School" programme combating obesity amongst young people: 1,000 kitchen<br />
equipment sets have been donated, whilst chefs provide nutritional advice for<br />
people working in schools.<br />
Une entreprise<br />
citoyenne du monde<br />
care brazil teacheS young people about healthy eating<br />
According to <strong>the</strong> Ministry of Health in Brazil, only 30% of <strong>the</strong> population eat enough fruit and vegetables.<br />
This is leading to problems such as obesity, high blood pressure and diabetes, especially amongst young people.<br />
Aware of this increasing problem, <strong>Groupe</strong> SEB Brazil has made it a key part of its corporate philanthropy<br />
policy. Supported by <strong>the</strong> <strong>Groupe</strong> SEB Foundation, <strong>the</strong> subsidiary is involved in <strong>the</strong> CARE* programme for<br />
teaching about healthy eating in Brazil. This project involves training young volunteers in issues concerning<br />
<strong>the</strong> environment and food so that <strong>the</strong>y in turn can raise awareness amongst school children and <strong>the</strong>ir<br />
families. With <strong>the</strong> help of games developed with Group employees, <strong>the</strong>y are involved at six state schools in<br />
São Paulo. The objective is to get 180 volunteers and 3,000 children involved over a three-year period.<br />
* An international aid organisation set up in 1946 with <strong>the</strong> objective of combating poverty.