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36<br />

FUNDAMENTALS<br />

The Human Resources function has gradually been introduced in a large number of countries.<br />

This expanded community now deploys a harmonised policy throughout all continents, with<br />

<strong>the</strong> associated use of collaborative systems. In this way, it encourages <strong>the</strong> unique development<br />

of potential for each employee alongside <strong>the</strong> sharing of a set of common values.<br />

Finding talents<br />

To attract <strong>the</strong> best in order to remain <strong>the</strong> leader. With this in<br />

mind, <strong>Groupe</strong> SEB is improving its appeal as an employer<br />

amongst recruiters and young graduates. In 2012, <strong>the</strong> Group was involved<br />

in 15 student forums in France and welcomed almost 400 trainees and<br />

work placements. In 2013, it is set to become better known amongst students<br />

from o<strong>the</strong>r strategic countries (United States, Brazil, Russia, China etc.).<br />

A 4th partnership with a renowned French school, which has been finalised<br />

with IDEA (business and engineering schools – EM Lyon and Centrale Lyon),<br />

adds to <strong>the</strong> special links already forged with ESSEC, <strong>the</strong> Ecole Polytechnique<br />

and Audencia.<br />

This "employer brand" is also promoted through <strong>the</strong> Careers website, which<br />

is divided into 16 geographical zones with local content and has now been<br />

enriched with news about <strong>the</strong> company. Linked with <strong>the</strong> websites of <strong>the</strong><br />

Group's brands, as well as with targeted professional social networks, <strong>the</strong>se<br />

recruitment websites recorded more than 22,000 applications from web<br />

users in 96 countries in 2012.<br />

The new Integration Program guide for <strong>the</strong> use of Human Resources teams<br />

guarantees that all new arrivals receive <strong>the</strong> same kind of support. Four<br />

annual seminars introduce newcomers to <strong>the</strong> Group's culture and a Welcome<br />

booklet is also made available. Managed globally via a web platform,<br />

it includes general sections with institutional content and sections that are<br />

specific to certain countries and sectors.<br />

Careers website:<br />

Visitors from<br />

168 different countries<br />

Mobility, boosting expertise and advancing careers<br />

<strong>Groupe</strong> SEB encourages <strong>the</strong> internal promotion of its employees<br />

between business sectors, entities and geographical zones. Its training policy<br />

and its policy for validating prior experience help each person to develop<br />

<strong>the</strong>ir skills or ensure that <strong>the</strong>y are recognised. Superiors can of course put<br />

forward proposals for mobility, but employees can also put <strong>the</strong>mselves<br />

forward for positions published on <strong>the</strong> iMove@SEB intranet site.<br />

In 2012, mobility increased for managers, in particular at an international<br />

level: 77 managers left <strong>the</strong>ir home countries, which represents 25% more<br />

than in 2009. Finally, <strong>the</strong> Group aims to fill key positions internally as far as<br />

possible (80% by 2017) to guarantee <strong>the</strong> cohesion and attractiveness of <strong>the</strong><br />

company.<br />

Horizons 2012, a partnership based on trust<br />

with employees<br />

Handing over part of <strong>the</strong> company's capital to its employees is<br />

a good way of getting <strong>the</strong>m involved in its growth and ensuring its lasting<br />

success.<br />

Horizons 2012 is <strong>the</strong> first employee shareholding plan to be proposed<br />

by <strong>Groupe</strong> SEB in so many countries, 30 in total. Communications materials in<br />

19 languages helped to ensure a high subscription rate for this type of deal<br />

(43% in France, 77% in Turkey, 100% in Portugal etc.), which is a sign of great<br />

trust. It is worth noting that 50% of <strong>the</strong> employees who subscribed to <strong>the</strong><br />

previous plan (2002) still own <strong>the</strong>ir shares.

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