Download the file. - Groupe Seb

USA
Canada
All-Clad B3.
Touché!
The new anodised non-stick range from All-Clad, launched
exclusively in specialist shops Bed Bath and Beyond,
was a huge success in 2012. With almost 30% of the market,
hard anodised is a material that is greatly appreciated
by American consumers. For its first foray into this area,
All-Clad offers a unique range based on patented aluminium
co-lamination technology (bonding different layers of metal
for perfect heat distribution), an ultra-effective, long-lasting
anti-adhesive coating and an exceptionally hard-wearing
anodised exterior. A winning strategy that will
be gradually rolled out to other distribution networks.
S u s t a i n a b l e D e v e l o p m e n t
A winning year
for linen care
With almost 35% of the market, Groupe SEB is
the undisputed leader in personal care in Canada.
Present with 2 brands, Rowenta and T-fal, it responds
to consumers' requirements with professional results,
practicality and efficiency. Group sales were particularly
strong in 2012, benefiting from an assertive marketing
strategy. Rowenta has been the official supplier
to the Fashion Weeks in Canada for several years
now and has also benefited from an exclusive
presentation tour for its steam stations with the retailer
Costco. At the same time, the brands have been
consolidating their presence in shops by setting
up dedicated corners and specific promotions.
45
WINDOW
ON T HE WORLD
Bill Telepan,
Telepan restaurant Executive Chef,
New York; Wellness
in the Schools
hEalthy EatiNg bEgiNs
at school
“Michelle Obama’s Chef’s Move to School program
is all about getting chefs to schools and cooking
non-processed food and getting kids excited about
eating it. So is Wellness In The Schools, and we’re
proud to be involved. When you go into a school
with your chef’s white coat on, the kids sit up and
listen, and when they learn to cook unfamiliar
food themselves, they’re happy to try it! Then they
take their recipes home to their parents and little
by little their food culture changes. By donating
cookware kits to schools and WITS cookery labs,
All-Clad allows chefs to work with high quality
materials –and manage their cooking and classes
better. We need cookware companies to get
involved like this to get more chefs excited and help
spread the word.”