Download the file. - Groupe Seb

Russia
Rowenta,
sponsor of
Volvo Fashion
Week in Moscow
48
WINDOW
ON T HE WORLD
Volvo Fashion Week in Moscow is THE fashion event in
Russia. It takes place twice a year and attracts more than
100,000 visitors and celebrities from the media, entertainment
industry and the business world. This is a key event
in which Rowenta took part through its two main areas of
business - linen care and beauty. Stylists were able to test
the performance of Rowenta irons throughout the event,
whilst professional hairdressers were able to give free rein
to their creativity thanks to haircare equipment supplied by
the brand. This gave Rowenta exceptional visibility, boosting
its image and promoting its expertise to a very demanding
audience.
Rowenta, leading brand
in the Russian haircare
equipment market.
Trend
You are what you eat
The impact of food on our health is a major concern
for consumers all over the world, since 88% of consumers
questioned worldwide are aware that what they eat has
a strong impact on their health*. Cooking at home is one
of the best guarantees of eating healthily, with carefully
selected ingredients and controlled quantities of fat.
The innocuousness of cooking utensils is also a determining
factor for some consumers, who are proving to be more
and more attentive to the quality of the materials used
and to the environmentally-friendly aspect of products.
Of all the perceived risks, obesity and high cholesterol
are mentioned most often, followed by diabetes,
cardiovascular disease, food poisoning and allergies.
*Usage and Attitude study carried out by Groupe SEB
in 2012 and Food test carried out by TNS Sofres.