Download the file. - Groupe Seb

A winning network
of own stores
Japan is the fourth largest contributor after China, France and Turkey when it comes to our
own retail network. With 11 points of sale under the T-fal or T-fal/Lagostina names in outlet
villages, Japan recorded in 2012 vigorous sales and is taking advantage of its strong brand
notoriety to promote its wide range of products and withstand the decline in more classic forms
of distribution. This aggressive and winning policy will continue in 2013 with the extension
of our network.
An average surface area
of 240 m² per shop.
A great showcase
for the Group in Japan.
Trend
COOKING TO FULFIL
POTENTIAL
Studies carried out by Groupe SEB and TNS Sofres in 9 countries* worldwide have shown that cooking
is seen as the most enjoyable household task and that it generates a high level of interest. In China,
cooking is also seen as a means of fulfilment, especially when people are cooking for loved ones.
In the majority of cases, people learn to cook from their parents, with the help of cookery books,
but recent years have seen the emergence of new ways of learning and new sources of inspiration
such as the Internet - especially in South Korea and Japan - cookery TV programmes - Russia and
China-, mobile applications and cookery courses.
*France, Russia, Brazil, Japan, South Korea, United Kingdom, Germany, United States, China
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WINDOW
ON T HE WORLD
Japan
Freemove, cordless freedom
Cordless and powerful, the T-fal Freemove iron is breaking away from standard steam irons!
The absence of cord gives complete freedom of movement whatever the type of clothing
and work space. But unlike most of the competitors’ models on the market, the Freemove
does not involve any compromise when it comes to performance during the ironing session:
power and a steam output of up to 170g/min ensure perfect results. Thanks to more
in-depth studies into the ergonomics of ironing, the iron is very naturally
repositioned and recharged on its base between each active sequence...
for ironing without any restrictions.
4 seconds of charging
gives 25 seconds
of active ironing
with complete freedom