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Since 2009, <strong>the</strong> global rate of return for products<br />

under guarantee decreased by around 40%<br />

71<br />

SUSTAINABLE<br />

DEVELOPMENT<br />

More products repaired<br />

The preliminary diagnosis now carried out on products returned<br />

under guarantee with a view to repairing <strong>the</strong>m has improved <strong>the</strong> rate of<br />

products repaired ra<strong>the</strong>r than exchanged: 66% in 2012 in <strong>the</strong> countries that<br />

were assessed, compared with 64% in 2010.<br />

For <strong>the</strong> period outside of warranty, <strong>the</strong> Group has set up some incentives. From<br />

2013 onwards, 36,000 different spare parts will be available for 7 to 10 years<br />

(5 years in 2011) and <strong>the</strong>ir price will continue to be cut by 20 to 30%. These<br />

price cuts will also benefit consumers buying spare parts, accessories and<br />

consumables directly (2,000 items available in a number of countries through<br />

<strong>the</strong> website www.accessories.home-and-cook.com). A consolidation platform,<br />

set up in Hong Kong, will reduce <strong>the</strong> time and cost of supplying spare parts<br />

from Asia. At <strong>the</strong> same time, <strong>the</strong> network of approved repair centres is<br />

becoming denser: 6,500 in total, of which 2,800 are in China.<br />

Involving consumers in recycling<br />

The sustainable development dimension of a product increases<br />

in value throughout its lifecycle and that of its components. In addition to its<br />

involvement in collecting and recycling networks organised at state level<br />

(eco-organisations in Europe), <strong>Groupe</strong> SEB is also exploring additional methods.<br />

For example, at E. Leclerc stores in France in 2012, consumers received a<br />

voucher in exchange for <strong>the</strong>ir old pots and pans to spend on a product from<br />

<strong>the</strong> Natura (Tefal) range of recycled aluminium products. This collection,<br />

financed by <strong>Groupe</strong> SEB, enabled <strong>the</strong> Eco-Systèmes organisation to recover<br />

and recycle almost 50,000 cookware items at <strong>the</strong> end of <strong>the</strong>ir lifecycle.<br />

Consumer safety has been<br />

a priority since<br />

<strong>the</strong> 1950’s<br />

repairing iS alSo about<br />

eDucating conSumerS<br />

"Each year, we receive about 400,000 appliances at our workshop in<br />

Saint-Nicolas, near Anvers in Belgium. We do everything we can to repair<br />

<strong>the</strong>m instead of exchanging <strong>the</strong>m because, apart from <strong>the</strong> environmental<br />

benefits, it also enables us to caution consumers regarding any improper<br />

use and to protect jobs in a small company such as ours, which only has<br />

10 employees. We repair about two thirds of <strong>the</strong> appliances, 95% of which<br />

are still under guarantee. <strong>Groupe</strong> SEB represents 65% of our business.<br />

The Group was one of <strong>the</strong> first to encourage repair and it gives us a lot<br />

of support with annual training on new products and a highly efficient<br />

IT system."<br />

Testimony<br />

Ann Boux,<br />

ETP, Belgium

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